IXL Learning · 2 weeks ago
Marketing Director, Rosetta Stone
United States
Full-time
Remote
Director/Executive
12+ years expIXL Learning is a leading EdTech company seeking a Marketing Director for Rosetta Stone. In this role, you will define the future of the Rosetta Stone brand by developing multi-channel marketing strategies that drive customer acquisition and retention.
EducationArt & CreativeArtLanguage Learning
Hiring Manager
Courtney Cruz
Responsibilities
Work with executive leadership and marketing leaders to develop marketing strategies to achieve our customer acquisition goals and secure Rosetta Stone’s position as the market leader for the long-term
Refine and build out Rosetta Stone’s brand narrative and positioning to appeal to a broad range of consumers
Oversee the integration of our marketing efforts across channels, working with marketing team leads to ensure consistency throughout customer touchpoints including: brand advertising, digital marketing, product marketing, email marketing, social media, influencer marketing, affiliate marketing, public relations, SEO, and more
Own the pricing and promotion strategy, ensuring cohesion across marketing channels and continually testing and optimizing these strategies over time
Lead go-to-market planning for new product and feature launches, coordinating both external and internal communications
Devise and implement marketing strategies localized for key international markets to grow our global customer base
Manage and mentor a small team of marketing generalists and email marketers, with opportunity to add headcount
Rosetta Stone for Enterprise: Lead our B2B marketing efforts, with a focus on developing compelling product messaging and materials, and lead generation and lead nurture strategies
Qualification
Required
BA/BS degree
12+ years of consumer brand marketing and/or integrated marketing experience, including experience leading and driving overarching marketing strategy
5+ years of people management experience, including managing other people managers
Strategic thinking: You are able to take a set of goals and build short- and long-term plans and strategies to achieve them. You don't fall back on doing what's always been done, but consider an idea from all angles, ask smart questions, and make thoughtful decisions that align with the company needs, values, and resources
Written communication: You are an exceptional writer and editor who knows how to clearly communicate a message, cut through the noise, and make every word count
You get things done: You're a self-starter, detail- and deadline-oriented, organized, and adaptable. You have the ability to manage complex, cross-functional projects and rally stakeholders around a common goal
Interpersonal skills: You have excellent verbal communication skills and can effectively communicate opportunities, challenges and solutions to leadership and cross-functional partners
Team management: You are both an effective coach and a team player, willing to roll up your sleeves and get into the weeds when needed; you hold team members to high standards while enabling them to take ownership of their work
Preferred
B2B or enterprise marketing experience is a plus
Company
IXL Learning
At IXL Learning, we are passionate about improving learning for all.
1001-5000 employees
H1B Sponsorship
IXL Learning has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (31)
2024 (60)
2023 (28)
2022 (17)
2021 (12)
2020 (20)
Funding
Current Stage
Public CompanyTotal Funding
unknown1999-06-03IPO
Leadership Team
Paul Mishkin
CEO
Alicia Laskowski, PHR, SHRM-CP
HR Partner
Recent News
2025-11-14
2025-05-17
Company data provided by crunchbase