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Kepler · 1 day ago

Digital Media Manager

Greater Philadelphia

Full-time

Hybrid

Mid, Senior Level

$90K/yr - $117K/yr

3+ years exp

Kepler is a data-driven marketing agency that focuses on creating personalized relationships between brands and consumers. The Digital Media Manager will lead a team in designing, launching, and managing digital marketing campaigns, while providing strategic insights and optimizing performance across various digital channels.

ConsultingDigital MediaMarketing Automation

Responsibilities

Manage 3-5 Optimization & Innovation Analysts & Senior Analysts

Act as subject matter expert and point of escalation for senior client contacts

Become an expert with media trading platforms and analytics tools across multiple digital channels, including Display (banner ads), Mobile (Smartphones & Tablets), Search (Google, Yahoo/Bing), Social (Facebook, Instagram, Twitter, Tumblr, Pinterest, etc) and Online Video (Hulu, YouTube, VEVO, etc), among others

Provide input and guidance around campaign design and innovation

Launch and actively optimize campaigns across trading platforms

Work with the Media Analytics team to facilitate reporting and ad hoc analyses

Work with the Client Solutions team to understand your client's goals, provide subject matter expertise, and communicate powerful campaign insights

Codify and share best practices across teams

Qualification

Digital optimization experienceMedia trading platformsAnalytical skillsData analysisTeam managementDynamic communicationCreative thinkingAttention to detail

Required

3-5+ years of digital optimization experience (e.g., Google AdWords/Adsense, DSP/Display Trading, Facebook Ads, LinkedIn Ads, PMDs, mobile analytics, site optimization, etc.)

Experience managing a team of 2 or more individuals as direct reports

Bachelor's degree with major or minor in a quantitative discipline (e.g., Mathematics, Economics, Engineering, Statistics, Physics, etc.)

Strong analytical skills, and comfort with MS Excel, data analysis and internet technologies

Proven ability to think creatively about challenging analytic problems

Dynamic communication & presentation skills

Ability to self-manage, juggle multiple priorities, and pay strong attention to details

Ability to contribute to fast-paced, entrepreneurial, innovative, collaborative, team-based environment