Urban Outfitters · 2 days ago
Urban Outfitters Senior Manager of Brand Partnerships
Philadelphia, PA
Full-time
Onsite
Senior Level
6+ years expUrban Outfitters is seeking a Senior Manager of Brand Partnerships to enhance cultural relevance and brand equity through partnerships with influencers and cultural leaders. The role involves leading talent campaigns, optimizing affiliate marketing, and collaborating with internal teams to create impactful brand initiatives.
ApparelE-CommerceFashionRetail
Responsibilities
Drive Talent Partnerships : This role will drive the strategy as well as end - to - end processes for our talent partnerships , and own day - to - day management of partnership programs . The right candidate must be comfortable negotiating high value contracts , managing large budgets , and ensuring alignment with URBN legal processes
Ensure Strong Affiliate ROAS: Optimize Influencer Affiliate campaigns to effectively drive ROAS through partnerships with on - brand and relevant creators. Lead the planning and execution of flat fee + commission - based Affiliate campaigns as well as building our Always On affiliate network
Foster Relationships: Collaborate with Associate Director, Brand Partnerships in building a rich talent pipeline to power brand marketing campaigns, develop bespoke partnerships and collaborations, and identify talent integration opportunities within our always on influencer programs. This role should be a stellar networker with a deep rolodex of contacts in the entertainment industry at talent agencies, record labels, stylists, and talent
Talent Discovery & Trend Forecasting: Identify emerging talent and movements before they hit the mainstream, ensuring UO stays ahead of the curve in aligning with Gen Z culture
Event & Experience Integration: Lead integration of talent into in - person activations, pop - ups, and experiential campaigns in retail stores or live music events
Music Strategy: Partner with Associate Director, Brand Partnerships to guide the marketing strategy for music at UO. Craft innovative, culturally resonant campaigns that elevate music product and unlock campaign integrations with musicians to tell a deeper story — one that connects music, community, and the UO brand
Effective Campaign Management : Lead end to end campaign management of 360 ° brand partnerships. Begin with clear and effective briefing of externa l and internal partners across all marketing needs , ensure smooth asset delivery and launch, monitor campaigns with a critical eye , and finally work closely with Analytics team to report and shar e back results both internally and externally
Cross - functional Leadership: Partner with cross - functional team s and marketing channel leads to establish strong relationships. Work closely with cross functional partners, specifically on the Digital, Social, Merchandising and Creative teams, to build strategic dedicated partnership campaigns
Brand Advocacy : Effectively communicate the UO brand positioning and campaign initiatives to external partners and sell them into our activations. Create pitch decks that prove UO’s position in the market and offer thoughtful insight to ensure our partners are highly engaged with UO. Be a vigilant advocate for UO across the campaign lifecycle, constantly on the lookout for creative excellence
Creative Oversight : Partner closely with our creative team and external partners to ensure concepts, journeys, and tactical deliverables for partnerships are met and align with objectives and work back with internal and external stakeholders on necessary creative approvals. Manage assets and ensure seamless delivery to channel owners and partners
Qualification
Required
Bachelor's degree or equivalent experience desired
6+ years of experience in a celebrity, entertainment marketing, music, or partnerships role
Demonstrate an understanding of the target customer and the ability to select the appropriate product/trend that will appeal to the customer and meet their expectations
Strong understanding of Influencer KPIs and comfortability with analyzing data to optimize spend for ROAS. Experience working with Analytics teams and foundational knowledge of Google Analytics and Excel is a must
Deep knowledge of the music, film, arts and sports that are relevant to our target customer
Strength with communicating a compelling brand narrative both written and orally. Ability to brief and inspire internal teams and external partners
Advanced skill in structuring talent and IP agreements, including exclusivity clauses, usage rights, and long-term partnerships
Comfort working with brand lift, earned media value (EMV), and sentiment analysis tools to evaluate the long-term impact of talent partnerships
Experience bringing talent partnerships into product development, and in-store storytelling
Deep knowledge of how talent performs across TikTok, Instagram, Pinterest, YouTube, and emerging platforms; understanding of platform-native content formats
Positive, professional, and timely communication with internal cross-functional teams, and external partners
Proactively plans and controls time to efficiently deliver team priorities and meet deadlines
Never lose sight of larger company and team initiatives and strategy; consider KPIs at every stage of the decision-making process
Focus on and manage the small details of a task or project to consistently produce high-quality work
Take charge of the strategic direction for talent partnerships at UO and lead the decisions that lead to those outcomes. Hold yourself accountable
Commitment to fostering diversity and inclusion within the workplace
Benefits
Medical
Dental
Vision
PTO
Generous employee discounts
Retirement savings
Much more
Company
Urban Outfitters
Urban Outfitters is a global lifestyle retailer that offers fashion apparel, footwear, beauty, and wellness products.
10001+ employees
H1B Sponsorship
Urban Outfitters has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (28)
2024 (14)
2023 (22)
2022 (19)
2021 (20)
2020 (13)
Funding
Current Stage
Public CompanyTotal Funding
unknown1993-11-19IPO
Leadership Team
Richard Hayne
Chief Executive Officer
Recent News
The Motley Fool
2025-12-27
The Motley Fool
2025-12-24
Business Insider
2025-12-22
Company data provided by crunchbase