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Sourgum · 2 days ago

Demand Generation Manager

Jersey City, NJ

Full-time

Hybrid

Mid Level

4+ years exp

Sourgum is transforming the waste and recycling industry through innovative technology. The Demand Generation Manager will be responsible for developing and executing campaigns to drive awareness, generate leads, and support revenue growth by collaborating with various teams across the company.

Environmental EngineeringSustainabilityWaste Management

Responsibilities

Plan, execute, and optimize multi-channel demand generation campaigns (email, paid media, webinars, ABM, content syndication, etc.)

Collaborate with sales to define target audiences and align lead generation strategies with pipeline goals

Manage and refine marketing automation workflows and lead nurturing programs

Monitor, measure, and report on campaign performance metrics such as MQLs, CPL, conversion rates, and ROI

Own and manage paid channels including LinkedIn, Google Ads, and display networks

Partner with content marketing to develop assets that support campaign goals

Continuously test and iterate on messaging, targeting, and creative to improve performance

Ensure accurate lead tracking and attribution in CRM and marketing automation tools (e.g., HubSpot)

Qualification

B2B demand generationMarketing automationPaid media campaignsAnalytical skillsSEOSEMProject managementCommunication skillsSelf-starter

Required

4-6 years of experience in B2B demand generation, growth marketing, or digital marketing

Proficiency with marketing automation and CRM platforms (e.g., HubSpot)

Strong analytical skills and ability to turn data into actionable insights

Experience running and optimizing paid media campaigns

Excellent project management and communication skills

Familiarity with SEO and SEM, landing page optimization, and A/B testing

Self-starter with a bias for action and experimentation

Benefits

Company stock options as part of your compensation package, giving you the opportunity to share in our company's success and build long-term financial growth.

A positive and collaborative work environment with a focus on innovation and sustainability.

Comprehensive benefits package including health insurance (medical, dental, vision, LTD, Life Insurance, etc.), retirement plans (401K), and paid time off.

Access to hundreds of gyms, studios, and wellness apps—all through one easy membership provided by your Wellhub.

Yearly Personal Development Budget

Opportunities for professional development and career advancement within a growing company.

Company

Sourgum

Sourgum is the first controlled marketplace for waste and recycling, delivering nationwide enterprise-grade service through a network of 5,000+ vetted local haulers.

Founded in 2019

Jersey City, New Jersey, USA

11-50 employees