Hershey Entertainment & Resorts Company · 5 months ago
Director of Group Sales
Hershey, PA 17033, USA
Full-time
Onsite
Lead/Staff, Director/Executive
5+ years expHershey Entertainment & Resorts Company (HE&R) is an award-winning entertainment & hospitality organization with properties including Hersheypark and The Hotel Hershey. This position is responsible for leading a team of resorts sales managers to generate group revenue for Hershey Resorts and implement effective sales strategies to grow business.
Responsibilities
Lead resorts sales team to develop their markets; find creative ways to develop revenue channels; effectively motivate and challenge sales team to achieve and exceed sales goals
Develop and implement effective group sales strategies to guide resorts sales managers in growing group revenue within their assigned territory
Plan and organize resorts FAMs, sales initiatives, and other lead generating events/exercises in order to generate business growth. Identify and grow target markets and effective sales channels to align with company goals
Partner with director of resorts revenue management to develop effective group pricing rates and yield policy that achieves department revenue goals while remaining sensitive to industry competition and dynamics
Monitor and evaluate market segmentation analysis and booking trends. Ensure proper market/segment coverage by each resorts sales team member
Manage inventory of available meeting space and guest rooms in order to maximize sales. Effectively allocate available resources to generate revenue. Implement company strategy for the effective allocation of room resources to maximize revenue
Establish and maintain effective processes, requirements, and procedures that contribute to successful revenue generation. Ensure leads and inquiries are followed-up on promptly and effectively
Contribute to resorts strategic sales plan in order to sustain success of sales efforts and continuously grow business past previous sales goals. Assist in development of commission and incentive structures
Conduct daily resorts sales efforts for assigned territory/market segment. Effectively manage sales territory in order to build and maintain long-term customer relationships
Review and approve sales contracts and proposals of sales managers. Provide support and guidance to ensure resorts sales team achieves goals
Perform other duties as assigned
Qualification
Required
Minimum of 5 years of Hotels, Resorts, or other related experience
Minimum of 3 years of supervisory experience
Must have a valid driver's license
Bachelor's degree
Relevant work experience can be substituted for education - 9 years
Skilled in the use of Microsoft Office applications, including Excel and Word
Must be able to speak and read the English language
Benefits
FREE admission to Hersheypark
Discounts
Medical, Dental, and Vision coverage beginning the first day of the next month after you begin working
401K Contribution
Paid time off
Company
Hershey Entertainment & Resorts Company
Welcome to Hershey Entertainment & Resorts Company (HE&R), an award-winning entertainment & hospitality organization with properties including: Hersheypark, The Hotel Hershey, Hershey Bears American Hockey League team, Hershey Lodge, and numerous restaurants.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
John Lawn
President & CEO
Leslie Ferraro
Vice President & Chief Marketing Officer
Company data provided by crunchbase