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FECON · 4 months ago

Dealer Development Manager

Lebanon, OH

Full-time

Onsite

Mid, Senior Level

5+ years exp

FECON is focused on enhancing its dealer network, and they are seeking a Dealer Development Manager to lead dealer recruitment and training initiatives. This role involves improving dealer performance, driving sales growth, and collaborating with various internal teams to implement strategic initiatives.

3D PrintingManufacturing

Responsibilities

Lead the assessment, development, and continuous improvement of Signature, Signature Vermeer and Partner dealer networks, along with strategic engagement of the Associate dealer network in North America

Establish and continuously enhance the dealer onboarding process, including onboarding new dealers and delivering ongoing training programs for existing dealers

Implement, track, and manage dealer performance metrics, develop improvement plans, and proactively identify opportunities to drive growth and accountability

Support RSMs in driving year-over-year dealer sales growth by emphasizing dealer adoption and increasing sales of Fecon’s broader product portfolio, including new and expansion product lines

Collaborate closely with Customer Support to ensure seamless communication, alignment, and support for dealer initiatives

Participate actively in weekly cross-functional working sessions with Product Management, Marketing, Sales, and Inside Sales to align on strategic initiatives

Coordinate with Inside Sales to leverage CRM tools for targeted campaigns, demographic analysis, and lead generation, establishing an appropriate communication cadence

Analyze monthly competitive market share reports to identify strategic growth opportunities, collaborating with internal teams to create actionable sales strategies

Collaborate with Marketing to enhance Fecon's brand presence at dealer locations through showroom displays, dealer website optimization, social media engagement, and local events

Perform other related duties as assigned

Qualification

Dealer onboarding programsPerformance managementData-driven decision-makingCRM tools familiarityHeavy equipment experienceDynamic leadershipEffective communicationStrategic thinkingCollaboration skills

Required

Proven ability to develop and execute structured dealer onboarding and training programs

Demonstrated experience in performance management and strategic dealer development

Strong analytical skills with an ability to leverage data-driven insights for decision-making

Effective communicator capable of engaging dealers and internal stakeholders clearly and professionally

Dynamic leadership style with the ability to inspire and drive high-performance dealer relationships

Strategic thinker with strong business acumen, capable of identifying growth opportunities within the dealer network

Highly collaborative, capable of managing frequent cross-functional engagements

Minimum of 5 years' experience specifically in dealer development or management

Familiarity with CRM tools and systems

Ability to talk and hear to enable effective communication

Prolonged periods sitting at a desk and working on a computer

Occasional standing, walking, or stooping

Ability to travel up to 50% of time supporting trade shows and occasional dealer and customer visits

Preferred

Preferred 10+ years' experience working directly with dealers in sales, support, or related functions; high-performing candidates with less experience may be considered

Experience in heavy equipment, industrial equipment, forestry, or related industries is highly desirable

Strong preference for this position to be based in the area or willing to relocate