Vertiv · 8 hours ago
Director of Strategic Marketing - Power
Westerville, OH
Full-time
Onsite
Director/Executive
12+ years expVertiv is powering the infrastructure behind tomorrow’s digital world, leading in data center and AI innovation. They are seeking a Director of Strategic Marketing – Power to oversee global marketing efforts for their Power Management portfolio, ensuring effective product positioning, launch governance, and campaign execution.
Data CenterInformation TechnologyIT InfrastructureTelecommunications
No H1B
U.S. Citizen OnlyHiring Manager
Jeff Tiedeken, PHR
Responsibilities
Own product COE relationship as single point of contact (SPOC) and acts as product expert for holistic positioning, solutions and marketing initiatives across all Power product lines (AC and DC Power systems, energy storage, power switching and distribution, switchgear, busway systems, etc)
Develop comprehensive product launch and program plans for new and existing solutions that drive a solutions marketing mindset across the business unit
Act as a subject matter expert (SME) on Marketing content (e.g., written, media, events, planning, etc.) for Power solutions and products
Own product messaging & expertise that drive product campaigns – drive depth of knowledge in external product communications, promotion and sales enablement
Competitive analysis and positioning strategy
Research market trends, industry trends, and competitive landscape
Track and provide offering trend analysis and insights to Marketing and Global Offering Management Teams
Work closely to enable sales teams via training materials and tools for solutions
Develop sales tools and materials, including presentations, brochures, and case studies
Assist in creating sales strategies and tactics to effectively position and sell solutions
Collaborate with Offering Management and Sales teams to ensure effective sales enablement tools and strategies
Present portfolio marketing initiatives, plans and outcomes to leadership and other cross functional teams
Support regional marketing programs to address market opportunities and customer needs
Develop and continuously improve customer facing collateral: data sheets, brochures, website, and other
Other duties and responsibilities as assigned
Qualification
Required
Minimum 12+ years' experience in product marketing, channel marketing, engineering, or product management for B2B in a technical industry
5+ years experience people leadership experience
5+ years in a technical industry (data centers is a plus)
Engineering background a plus
Knowledge of Powertrain products (AC and DC Power systems, energy storage, power switching and distribution, switchgear, busway systems, etc)
Strong presentations and public speaking skills
Experience with data analysis and ability to effectively communicate findings while tailoring to variety of different audiences
Ability to create value propositions and messaging strategies
Ability to develop strategies for creating marketing, driving pipeline for new and existing offerings as well as upsell, cross-sell and account-based marketing programs to grow existing relationships
Goal oriented self-starter; comfortable with ambiguity, know how to define clear objectives in uncertainty and deliver results
Highly collaborative, able to work across functional teams
Must be able to prioritize many projects and work well under pressure
Proactive communicator with strong attention to detail
Ability to pick up technical concepts quickly
Enthusiastic and persistent problem solver
Excellent organizational skills and process-oriented
Strong written and verbal communication skills
Self-motivated; comfortable owning processes/projects and seeing them through to completion
Knowledge of data center software/hardware solutions and industry trends
Company
Vertiv
Vertiv designs, builds and services critical infrastructure that enables vital applications for data centers and industrial facilities.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$1.24BKey Investors
Starboard ValuePlatinum Equity
2022-10-20Post Ipo Equity
2020-02-10Post Ipo Equity· $1.24B
2020-02-10IPO
Leadership Team
Giordano Albertazzi
Chief Executive Officer
Peter Lambrecht
Vice President Sales EMEA
Recent News
2026-01-25
2026-01-23
The Motley Fool
2026-01-23
Company data provided by crunchbase