Red Bull · 3 months ago
Director, Digital Growth and Content
Harrison, NJ, USA
Full-time
Onsite
Director/Executive
$110K/yr - $130K/yr
8+ years expRed Bull New York is a Major League Soccer team owned by the Austrian beverage company Red Bull. The Director of Digital Growth and Content will lead performance marketing strategies to drive fan acquisition and engagement through various digital channels, overseeing paid media and creative strategies.
Food and BeverageWholesale
Responsibilities
Develop and execute the club’s cross-channel paid media strategy (Meta, PMAX, TikTok, LinkedIn, etc.) to support performance goals across ticket sales, lead gen, and brand building
Lead campaign development from end to end: audience segmentation, offer strategy, creative briefing, ad buildout, landing page flow, and performance optimization
Build messaging frameworks that translate business objectives into channel-specific hooks, value props, and CTAs tailored by audience and funnel stage
Collaborate with content and creative teams to ensure assets are aligned with testing goals and performance insights
Own marketing attribution strategy—maximize visibility into performance by managing pixels, tags, UTMs, and conversion events across platforms
Monitor dashboards (GA4, Ads Manager, salesforce etc.) and deliver unified reporting across paid, owned (email, app), and web platforms, connecting the fan journey from first touch through purchase and retention
Oversee the development and execution of email and SMS campaigns, lifecycle and fan journey automation- from segmentation and personalization to creative briefing and performance optimization
Own website content strategy and performance, partnering with tech/product to ensure pages are optimized for conversion, SEO, and fan experience. Define digital campaigns’ landing page flows and testing roadmaps
Elevate the fan experience in our app through thoughtful UX, push campaigns and integrations with ticketing and membership programs. Partner with comms to generate compelling content and storytelling
Manage and mentor the Digital Coordinator, providing strategic direction and day-to-day support to ensure flawless execution across digital channels
Partner with ticketing to ensure campaigns are integrated into sales flows and remarketing efforts
Scale infrastructure: build playbooks, testing roadmaps, reporting templates, and campaign cadences that can be repeated and improved over time
Identify and test into emerging platforms and technologies (e.g.,gamification, YouTube Shorts, personalization tools,) that align with target audience behavior and enhance fan experience
Qualification
Required
8-10+ years of progressive experience in marketing, digital content, and/or growth strategy, ideally within sports, entertainment, media, or lifestyle brands
Proven track record leading high-performing teams across content creation, social media, paid/organic growth, and audience development
Bachelor's degree in Marketing, Communications, Journalism, Business, or a related field (Master's degree a plus)
Deep understanding of content strategy, audience segmentation, and performance marketing
Strong grasp of emerging platforms, analytics tools, and growth levers (SEO/SEM, social, influencer, lifecycle, CRM, paid media)
Exceptional storytelling skills with the ability to align creative and commercial goals
Experience managing creative agencies, freelancers, and in-house teams
Demonstrated ability to set vision, inspire talent, and drive cross-functional initiatives
Skilled at budget management, resource allocation, and vendor negotiation
Excellent verbal and written communication skills in English (additional languages a plus)
Ability to present ideas persuasively to executives, partners, and creative teams
Passion for sports, culture, and digital trends
Comfortable in fast-paced, high-visibility environments; adept at balancing creativity with data-driven decision-making
Benefits
Comprehensive Medical, Dental and Vision Plans
401k Match
Family Leave
PTO & Paid Holiday Schedule
Pet, Legal, and Life Insurance
Tuition Reimbursement
Company
Red Bull
Red Bull is a beverage company that offers energy drinks.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Jennifer Tetrick
Senior Communications Manager
Recent News
2026-01-06
2026-01-05
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