Apply on Employer Site

Lansweeper · 2 days ago

Director of Global Demand Generation

Austin, TX

Full-time

Hybrid

Director/Executive

10+ years exp

Lansweeper is the leader in Technology Asset Intelligence, providing complete visibility into IT, OT, and IoT assets. The Director of Global Demand Generation will lead the global pipeline generation strategy, orchestrate high-performing campaigns, and collaborate with various teams to drive revenue outcomes.

AnalyticsComplianceCyber SecurityInformation TechnologyIT InfrastructureIT ManagementRisk ManagementSoftware

Responsibilities

Own the strategy: Define and manage Lansweeper’s global demand generation strategy and campaign calendar across new logo acquisition and customer upsell, cross-sell, and account expansion

Lead across audiences: Drive campaigns for our three key motions — IT organizations, Managed Service Providers (recruit & resell), and Independent Software Vendors (recruit and sell-through)

Collaborate across teams: Work with Sales, Product Marketing, Customer Success, Partner teams, and other areas within the marketing team to ensure campaigns are tied directly to revenue outcomes

Elevate the team: Lead, coach, and grow a global demand gen team (currently eight team members), creating playbooks and governance that make growth repeatable

Optimize relentlessly: Monitor campaign performance, conversion, and ROI — and use data to fine-tune every step of the funnel

Shape the future: Help Lansweeper evolve from a product-led motion into a hybrid product + sales-led strategy

Qualification

B2B SaaS marketingDemand generation strategyMulti-channel campaignsFunnel governanceCampaign attributionPipeline reportingCoachingTeam growthAtlassian ecosystem experienceCollaborative leadership

Required

10+ years in B2B SaaS marketing, with 5+ leading demand generation at scale

A proven track record of building integrated, multi-channel campaigns (ABM, digital, events, partner/VAR marketing) that deliver measurable pipeline impact

Deep experience with funnel governance, campaign attribution, and pipeline reporting

Strength in both vision and execution — from setting strategy to getting into the details with your team

A collaborative leadership style that drives alignment across regions and functions