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Rimini Street · 3 months ago

Marketing Technology and Operations Sr. Manager

United States

Full-time

Remote

Senior Level

7+ years exp

Rimini Street, Inc. is a global provider of end-to-end enterprise software support and innovation solutions. They are seeking a Marketing Technology and Operations Sr. Manager to architect, optimize, and govern their global MarTech ecosystem, partnering with various stakeholders to design scalable systems and automate workflows.

EnterpriseEnterprise SoftwareInformation TechnologySoftware

Responsibilities

Lead the design, implementation, and governance of the end-to-end marketing technology ecosystem

Map marketing business goals to platform capabilities, ensuring tech stack alignment with strategic initiatives

Build and maintain a scalable architecture integrating customer data platforms (CDPs), marketing automation, CRMs, Social Media Management, tag management, consent management, and content platforms

Own the marketing systems roadmap, collaborating with cross-functional partners on platform selection, deployment, and optimization

Ensure seamless data flow and integration between marketing platforms, sales systems, web platforms, and customer success tools

Drive automation of lead capture, enrichment, routing, and segmentation workflows, ensuring consistent data formatting and syncs across systems

Manage identity resolution strategy across channels and platforms to support omnichannel marketing and personalization efforts

Define and enforce standards around marketing data collection, hygiene, normalization, and taxonomy

Lead the implementation and compliance monitoring of consent management and data privacy regulations (GDPR, CCPA, etc.)

Serve as a point of contact for IT and legal on marketing system-related compliance and governance

Act as the functional owner of core marketing platforms, providing training, documentation, and support for internal users

Establish frameworks for onboarding, access control, campaign QA, and platform optimization

Partner with marketing users and technical teams to evaluate new tools, test configurations, and launch new features

Qualification

Marketing Technology ArchitectureData GovernanceSystems IntegrationCustomer Identity ResolutionAgile Project ManagementVendor ManagementCollaborationDocumentation

Required

7+ years in Marketing Operations or MarTech, with at least 3 years in a leadership or strategic architecture role

Deep understanding of the marketing technology landscape across categories: CDPs, MAPs, CRMs, DMPs, DAMs, CMSs, tag managers, consent tools, event platforms, and integrations/APIs

Proven experience designing and maintaining scalable marketing technology systems in a B2B environment

Strong grasp of data architecture, customer identity resolution, and real-time data activation across channels

Demonstrated ability to partner with IT, compliance, and marketing to implement enterprise-grade solutions

Familiarity with agile project management methodologies and vendor management best practices

Ability to create clarity across technical and non-technical stakeholders and document complex system flows