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Starz · 22 hours ago

Sr. Manager, Originals Marketing

Santa Monica, CA

Full-time

Onsite

Mid, Senior Level

$105K/yr - $115K/yr

6+ years exp

Starz is a leading premium entertainment destination for women and underrepresented audiences, and they are seeking a Senior Manager for Originals Marketing. This role involves managing the strategic and creative development of marketing campaigns for STARZ Original series, ensuring alignment and quality from concept to launch.

Digital EntertainmentFilmMedia and EntertainmentService IndustrySubscription Service

H1B Sponsor Likely

Responsibilities

Manage end-to-end series marketing campaigns—from pre-production through post-launch—overseeing positioning, strategy, creative development, and execution to support the series lead

Act as subject-matter expert for assigned titles, analyzing scripts, plot points, spoilers, talent restrictions, legal/clearance requirements, and budget

Develop and maintain core campaign materials—including executive presentations, one-sheets, recaps, and creative briefs—ensuring clarity, strategic impact, and design quality

Oversee creative production across AV, print, and digital, providing clear, actionable feedback to internal teams and external agencies to ensure brand consistency and creative excellence

Develop and execute creative assets for multi-million-dollar media campaigns, including custom brand partnerships, high-impact out-of-home (OOH) activations, and data-driven AV creative

Serve as key liaison across PR, Social, Media, Operations, and other internal teams to ensure alignment on campaign timing, strategy, and creative direction

Assist in ideation and execution of marketing events and stunts that drive awareness, engagement, and subscriptions, leveraging insights into the Starz audience’s demographics, interests, and behaviors

Manage campaign budgets in partnership with Finance, Operations, and vendors; monitor spend, control costs, and report topline status to leadership

Ensure legal compliance by routing materials through proper review channels and communicating guidelines to stakeholders

Maintain rigorous quality control for all deliverables, including accuracy, branding, sound mix, color, and graphics

Qualification

Integrated marketing campaignsCreative agency managementBudget trackingAudience engagementCross-functional collaborationProject managementWritten communicationVerbal communication

Required

6+ years' experience at a network, agency, or major studio leading and executing integrated entertainment marketing campaigns, with specific experience managing creative agencies and production vendors

Strong knowledge of both technical and creative aspects of key art, AV, and digital asset development and production

Proven track record supporting and collaborating with senior executives in high-profile, fast-paced environments

Highly organized, solutions-focused, and adept at managing multiple priorities under tight deadlines with professionalism and confidence

Strong written and verbal communication skills, with an ability to distill complex ideas into concise, compelling narratives

Collaborative team player who can build strong cross-functional relationships

Demonstrated discretion, sound judgment, and ability to maintain strict confidentiality

Budget tracking and financial management experience

Passion for entertainment, marketing, pop culture, and social media, with an instinct for cultural trends and audience engagement

Benefits

Full Coverage – Medical, Vision, and Dental

Annual discretionary bonus and merit increase

Work/Life Balance – generous sick days, vacation days, holidays, and wellness days

401(k) company matching

Tuition Reimbursement (up to graduate degree)

Company

Starz

Glassdoor3.4

STARZ (NASDAQ: STRZ) is the leading premium entertainment destination for women and underrepresented audiences, and home to some of the most popular franchises and series on television.

Founded in 1991

Englewood, Colorado, USA

501-1000 employees

http://www.starz.com/

H1B Sponsorship

Starz has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

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Trends of Total Sponsorships

2025 (2)