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Entegris · 3 months ago

Senior Director, Strategic Marketing

Aurora, IL

Full-time

Onsite

Senior Level, Lead/Staff, Director/Executive

$200K/yr - $240K/yr

10+ years exp

Entegris is seeking a dynamic and experienced Senior Director of Strategic Marketing to join their Solutions Marketing team, focusing on the Materials Solutions Division. This role involves leading strategic marketing activities to drive market strategy and growth in the semiconductor industry.

Advanced MaterialsChemicalData StorageManufacturingSemiconductor

No H1B

Responsibilities

Conduct comprehensive market research to identify trends, customer roadmaps, and competitive landscape related to deposition, etch, clean, chemical mechanical planarization (CMP), gas, and other products

Identify key market opportunities and recommend Entegris strategy to address each of those opportunities through thorough market research, deep dive of customer voices, SWOT analysis, and prioritization process

Work with division and corporate business development teams to explore the best business approaches for each product line, including making it ourselves, licensing, outsourcing, joint-venture, M&A, start-up investment and other possibilities

Develop robust market strategies, defining market segments and product targets, serviceable/total addressable market (SAM/TAM), supporting total cost of ownership (TCO) model, POR mapping, market share, and Mekko charts

Provide critical inputs to key product functions including strategic pricing, targeted customers, and go-to-market strategies (OEM vs. End-user)

Support the development of compelling market messages, case studies, and white papers

Attend relevant industry conferences to build and maintain a strong professional network

Qualification

Semiconductor industry knowledgeMarket researchStrategic marketingAnalytical skillsTechnical marketingLeadershipCollaborationCommunication

Required

Deep understanding of semiconductor manufacturing processes and extensive experience working in fabs, original equipment manufacturers, or at Tier-1 suppliers

Familiarity with Entegris products, customers, and/or suppliers

10+ years of progressive experience with proven track record in technical marketing, strategic marketing, market research, application, or product management

Strong analytical ability and strategic thinking skills to drive market strategies

Bachelor's degree in Business, Engineering, Marketing, or related field