PMG · 1 day ago
Programmatic Media Lead
United States
Full-time
Remote
Mid, Senior Level
4+ years expPMG is a global independent marketing services and technology company that inspires brands and people. The Programmatic Media Lead will shape the strategic vision for programmatic campaigns and oversee their execution, ensuring alignment with client goals and delivering exceptional outcomes.
AdvertisingBrand MarketingContent MarketingCreative AgencyDigital Marketing
Responsibilities
Shape the strategic vision for programmatic campaigns, ensuring alignment with PMG’s integrated service offerings to maximize impact and client satisfaction
Oversee campaign execution, managing full-funnel planning, creative strategy, optimization, and performance analysis to deliver exceptional outcomes for clients
Engage directly with senior client stakeholders, leading high-level business and strategy discussions to ensure programmatic media supports and drives their broader goals
Analyze campaign performance, identifying trends, risks, and opportunities while implementing optimizations that deliver measurable results
Collaborate across teams, including creative, analytics, and development, to design and execute holistic client strategies
Develop and maintain programmatic roadmaps, ensuring all projects and testing initiatives align with long-term client goals
Identify growth opportunities, presenting and executing innovative ideas to drive results and strengthen client relationships
Foster strong relationships with platform partners, keeping PMG at the forefront of emerging opportunities, beta programs, and advanced platform support
Mentor and guide junior team members, fostering their growth through coaching, support, and continuous development
Qualification
Required
4+ years of experience in digital media and programmatic advertising, with a bachelor's degree or equivalent experience
Intermediate expertise in Analytics, Programmatic Advertising, and Marketing Metrics to deliver data-driven campaign strategies
Heavy video background, with hands-on programmatic video, Connected TV, and YouTube campaign management experience strongly preferred
Strong knowledge of Marketing Planning & Analysis and Database Marketing to support effective decision-making and campaign outcomes
Familiarity with Ad Exchanges, Ad Servers, and Demand Side Platforms (DSPs) to manage and optimize programmatic campaigns efficiently
Channel expertise across CTV, OLV, Display, Audio, Native, DOOH, and App, enabling seamless execution of cross-channel strategies
Proficiency in Microsoft Excel and SQL to create actionable reports and deliver clear, data-driven insights
A solid understanding of Measurement Systems to evaluate campaign performance and inform optimization strategies
Strong communication and collaboration skills, enabling alignment with cross-functional teams and clients
Proven ability to mentor and support junior team members, fostering growth and ensuring campaign excellence
A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value
A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by Leading by Example and nurturing strong relationships that empower others to excel
Benefits
Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
Parental Leave: We provide paid parental leave to support your family during important life events.
Retirement & Pension Plans: Plan for your future with competitive retirement or pension programs, including contribution matching.
Fertility and Family Support: Access fertility benefits for all team members and their spouses.
Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography.
Pet Insurance: Protect your pet's health and your finances.
Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
Commuter Benefits: Access support for travel and commuting needs, where available.
Annual Bonus: All employees are eligible for an annual bonus.
Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.
Company
PMG
PMG is a digital agency.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
George Popstefanov
Founder & CEO
Andrea Terrassa
Chief Operating Officer
Recent News
2025-11-12
2025-11-11
Company data provided by crunchbase