Sanford Health · 4 months ago
Performance Media Specialist
Sanford Health is one of the largest and fastest-growing not-for-profit health systems in the United States, offering development and advancement opportunities to its nearly 50,000 members. The Performance Media Specialist acts as a bridge between employees, stakeholders, and vendor partners, creating and managing marketing and advertising plans while ensuring consistency with strategic goals.
ChildrenEducationHealth Care
Responsibilities
Create plans, execute, monitor, and manage the entire process
Assist strategists in the development and execution of all marketing and advertising activities
Possess well-rounded knowledge of various media platforms, both digital and traditional, and the nuances between each
Possesses knowledge of planning, developing and coordinating comprehensive media plans
Contracts media placements and negotiates rates with various media vendors
Executes advertising and marketing plans in accordance with approved budgets, meeting all submission deadlines
Liaisons with project managers and creative teams to coordinate and supervise asset production and delivery, ensuring every material is consistent with planned marketing strategies
Possesses knowledge of digital analytics and conversion tracking
Assists with digital marketing tagging, tracking and the Q/A process
Traffics assets to partners on time
Provides excellent customer service to internal and external partners
Organizes and prioritizes workload
Exhibits a willingness to work within constant changing priorities
Anticipates and adapts to the needs of the organization in a proactive and strategic manner
Identifies issues and resolves problems in a timely manner, using creativity and sound judgement
Displays the ability to be self-motivated, detail-oriented and organized
Qualification
Required
Bachelor's degree in communications, marketing, journalism or closely related field required
Minimum of three years professional experience in media planning and buying or coordination, preferable at an agency
Demonstrates the ability to work in a fast-paced environment
Proficiency in Microsoft products such as Word, Excel and PowerPoint
Preferred
Certifications in Google Adwords and/or Google Analytics preferred
Benefits
Health insurance
Dental insurance
Vision insurance
Life insurance
A 401(k) retirement plan
Work/life balance benefits
A generous time off package to maintain a healthy home-work balance
Company
Sanford Health
Sanford is a healthcare company providing research, education and clinical care.
Funding
Current Stage
Late StageRecent News
2025-11-20
2025-11-01
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