Turning Point USA · 4 months ago
Digital Advertising Administrator
Turning Point USA is a non-profit organization focused on promoting free market values among students. They are seeking a Digital Advertising Administrator to create and execute paid digital marketing campaigns while analyzing performance metrics.
EducationNon ProfitTrainingYoung Adults
Responsibilities
Collaborate with the Graphic Design and Productions teams to design compelling ad assets
Publish and manage ad campaigns, ensuring timely delivery and proper targeting
Optimize campaigns based on performance data to improve key metrics such as click-through rate, cost-per-click, and conversion rates
Generate reports on campaign performance, offering actionable insights for continuous improvement
Working with various TPUSA departments to fulfill digital marketing campaigns
Manage tracking for campaign performance across platforms
Stay current with trends and best practices in digital marketing to ensure campaigns are innovative and effective
Qualification
Required
1 year experience with platforms like Google Ads and Meta Ads (Facebook/Instagram)
Proficient in writing clear, concise, and persuasive ad copy that aligns with campaign goals and brand messaging
Strong eye for design and an understanding of how to pair engaging visuals with impactful messaging to create high-converting ads
Ability to manage multiple projects, prioritize tasks, and meet deadlines
Creative, detail-oriented, and proactive problem-solver
Ability to identify issues in campaigns and apply creative solutions to improve results
Willingness to fulfill all duties listed and any additional duties assigned
Demonstrates the physical ability to sit and stand for extended periods of time, and safely lift up to 15 lbs
A valid driver's license and ability to travel to locations as needed
Preferred
Google Ads and Meta Ad Manager Certifications
Basic knowledge of tracking tools (e.g., Google Analytics, Facebook Pixel)
Background in Google Analytics
Company
Turning Point USA
Turning Point USA is an organization that identifies, educates, trains, and organizes students to promote free markets and limited gov.
Funding
Current Stage
Growth StageRecent News
2025-12-30
Company data provided by crunchbase