Boost Media Group ยท 4 months ago
Search Engine Marketing (SEM/SEO) Specialists
Sacramento, CA
Full-time
Onsite
Mid Level
$4/hr - $7/hr
3+ years expBoost Media Group is a communications company seeking a Search Engine Marketing (SEM) Specialist. The role involves managing paid search campaigns across various platforms, optimizing budgets, and collaborating with the SEO and Marketing Team to maximize ROI and drive traffic.
Content MarketingDigital MarketingEmail MarketingSEOWeb Development
Responsibilities
Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Track, report, and analyze website analytics and PPC initiatives and campaigns
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
Optimize copy and landing pages for paid search engine marketing campaigns
Perform ongoing paid keyword discovery, expansion and optimization
Research and analyze competitor advertising links
Qualification
Required
Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing
Well-versed in performance marketing, conversion, and online customer acquisition
Up-to-date with the latest trends and best practices in search engine marketing
Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
Strong analytical skills and experience generating SEM reports
Working knowledge of HTML, CSS, and JavaScript development and constraints
Required Software Used: Google Ads, Wordstream, Google Analytics, Bing Ads
Company
Boost Media Group
Boost Media Group is a full-service, data-driven digital marketing, demand generation, and software development company.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
J
Jeffrey (Jeff) Pulvino
Co-Founder & CEO
Company data provided by crunchbase