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Fluidra North America · 4 days ago

Senior Content Marketing Manager

Carlsbad, CA

Full-time

Onsite

Senior Level, Lead/Staff

$130K/yr - $150K/yr

10+ years exp

Fluidra North America is seeking a Senior Content Marketing Manager to join their team in Carlsbad, CA. This role will lead the development and execution of content strategies for various channels, driving growth in key performance indicators such as awareness and engagement while managing a team and collaborating with internal and external stakeholders.

Consumer GoodsManufacturingWater

Responsibilities

Lead the department with content campaign ideas, build support for your concepts across functional teams (leadership, product, training, 3rd party content creators, etc.), and secure budget

Manage social media specialist and freelance copywriters, fostering a culture of innovation and accountability

Establish and oversee processes for content creation, review, and optimization to ensure high-quality output

Manage project schedules, ensuring on-time delivery of content and seamless execution of campaigns

Coordinate with internal and external stakeholders to align on goals and expectations

Develop and execute short-term and long-term B2B and B2C content strategies for earned, owned, and paid channels, rooted in insights (e.g. SEO, etc.), and aligned to key initiatives

Produce rich content for print, web, social, email, and video projects from start to finish, including concepts, storyboards, script writing, post-production direction, and final stakeholder approvals

Ensure all content aligns with brand positioning and messaging, emphasizing compelling, customer-focused storytelling

Manage and scale up our B2B and B2C UGC programs to deliver unique stories that drive brand awareness, facilitate customer acquisition, and foster long-term brand loyalty

Build and maintain relationships with key industry publications and editors to drive PR opportunities and increase brand visibility

Develop, implement, and measure content marketing experiments across various channels, analyzing results to recommend improvements

Monitor KPIs, contribute to business reviews, and present progress-to-goal metrics to leadership in a clear and concise fashion

Identify and implement operational efficiencies, streamlining workflows and automating marketing efforts where possible

Stay updated on emerging content marketing trends and technology tools, including GenAI, to enhance content strategy and execution

Experiment with new formats and approaches to stay ahead in a competitive digital landscape

Qualification

Content strategy developmentB2BB2C marketingProject managementSocial media strategyCopywritingAnalytical skillsInnovation mindsetVideo production knowledgeCommunication skillsTeam management

Required

10 + years of professional experience in marketing, copywriting, or a related field, with a strong background in both B2B and B2C content creation

Demonstrated expertise in professional social media strategy and execution

Exceptional written and verbal communication skills

Proven project management experience with the ability to work effectively across teams and with external partners

Experience with managing direct reports and external agencies

Familiarity with digital media, social media, influencer, affiliate and content marketing strategies

A self-driven, entrepreneurial mindset with a passion for taking ownership and driving results

Strong analytical skills and experience presenting data-driven insights to leadership

Knowledge of minor video production and editing tools is a plus

Bachelor's degree in journalism, English, Marketing, Communications, or a related field (or equivalent experience)

Benefits

Flexible Vacation Time

9/80 work week schedule (EVERY OTHER FRIDAY OFF!) with subsequent Fridays WFH

11 paid Holidays

Full range of health benefits including medical, dental & vision, short & long-term disability

401(K) matching (100% of first 3% contributed, 50% of the next 2%)

Health and wellness programs / gym reimbursement

Educational assistance up to $7,000 per year

On-site self-service café / free gourmet coffee stations

Company sponsored FUN events!

Generous product discounts

Company

Fluidra North America

Fluidra is a publicly listed company focused on developing innovative products, services and IoT solutions for the residential and commercial pool markets, globally.

Founded in 1969

Carlsbad, California, USA

5001-10000 employees