My Amazon Guy · 3 months ago
Creative Strategist
United States
Full-time
Remote
Mid LevelMy Amazon Guy is a thriving digital marketing agency with over 500+ employees, dedicated to helping clients achieve remarkable sales growth. The Creative Strategist will be responsible for the research, ideation, and optimization of creative assets across various platforms, translating brand goals and market data into effective strategies and collaborating with multiple teams for execution.
AdvertisingDigital MarketingE-CommerceSEO
Responsibilities
Conduct in-depth creative audits of client accounts to analyze hooks, angles, CTAs, ad types, and messaging performance
Benchmark competitors and identify whitespace opportunities for positioning, media mix, and messaging
Evaluate market awareness levels (unaware → most aware) and develop full-funnel creative strategies that align with customer journeys
Build creative roadmaps for DTC brands—integrating prospecting, retargeting, and re-engagement tactics
Concept new hooks and angles based on emotional drivers and product benefits
Create testing frameworks and prioritize experiments across ad formats (UGC, statics, GIFs, before/after, green screen reactions)
Draft clear UGC briefs for creators with scripts, shot lists, hooks, and storyboards
Collaborate with creators to refine tone, pacing, and authenticity; review rough cuts to ensure alignment with strategy
Curate social proof and testimonials for use in ads, emails, and landing pages
Partner with Media Buyers to align creative with funnel stages and performance KPIs
Work with copywriters, designers, and editors to translate briefs into polished, brand-right content
Guide messaging and visuals for email/SMS flows and CRO landing pages
Track performance data across channels, spotting winning creatives and under performers
Document learnings and build "swipe files" of high-performing hooks and formats for internal use
Continuously iterate on campaigns based on testing results and audience feedback
Present creative strategies, testing plans, and performance recaps to clients and internal leadership
Collaborate with Brand Managers to ensure creative roadmaps support retention and revenue goals
Qualification
Required
Conduct in-depth creative audits of client accounts to analyze hooks, angles, CTAs, ad types, and messaging performance
Benchmark competitors and identify whitespace opportunities for positioning, media mix, and messaging
Evaluate market awareness levels (unaware → most aware) and develop full-funnel creative strategies that align with customer journeys
Build creative roadmaps for DTC brands—integrating prospecting, retargeting, and re-engagement tactics
Concept new hooks and angles based on emotional drivers and product benefits
Create testing frameworks and prioritize experiments across ad formats (UGC, statics, GIFs, before/after, green screen reactions)
Draft clear UGC briefs for creators with scripts, shot lists, hooks, and storyboards
Collaborate with creators to refine tone, pacing, and authenticity; review rough cuts to ensure alignment with strategy
Curate social proof and testimonials for use in ads, emails, and landing pages
Partner with Media Buyers to align creative with funnel stages and performance KPIs
Work with copywriters, designers, and editors to translate briefs into polished, brand-right content
Guide messaging and visuals for email/SMS flows and CRO landing pages
Track performance data across channels, spotting winning creatives and under performers
Document learnings and build 'swipe files' of high-performing hooks and formats for internal use
Continuously iterate on campaigns based on testing results and audience feedback
Present creative strategies, testing plans, and performance recaps to clients and internal leadership
Collaborate with Brand Managers to ensure creative roadmaps support retention and revenue goals
Benefits
40 hours a week, 8 hours a day
Competitive salary base
Permanent WFH setup
Unlimited FREE access to MAG School courses and SOP Library!
Work schedule is in EST (Monday-Friday only)
Opportunities for professional development and career advancement
Company
My Amazon Guy
My Amazon Guy is a marketing agency specializing in PPC, SEO, marketing, merchandising, and brand launch.
Founded in 2018
501-1000 employees
H1B Sponsorship
My Amazon Guy has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (22803)
2024 (21175)
2023 (19057)
2022 (24088)
2021 (12233)
2020 (14881)
Funding
Current Stage
Late StageLeadership Team
Ken Zhou
Chief Operating Officer
Steven Pope
Founder
Recent News
2024-05-06
Company data provided by crunchbase