Natera · 1 week ago
Director of Oncology Marketing, Pathology
Natera is a global leader in cell-free DNA testing dedicated to oncology and women's health. The Director of Marketing for Oncology (Pathology) will lead the marketing strategy for Natera's genomic profiling solutions, engaging with key opinion leaders and driving awareness and adoption across the pathology and molecular diagnostics communities.
BiotechnologyGeneticsHealth DiagnosticsMedicalWomen's
Responsibilities
Lead the strategic and tactical marketing efforts for Natera’s tissue-based solutions
Craft compelling campaigns and develop value propositions that engage pathologists and molecular pathologists — across digital channels, sales materials, congresses, and beyond
Partner with sales, medical, product, and UX teams to align on positioning, messaging, and user-centric approaches
Identify and build relationships with key opinion leaders (KOLs) in pathology and genomics
Track, analyze, and optimize marketing performance, closing the loop between market need and Natera's offerings
Serve as a cross-functional thought leader representing Altera and Signatera in portfolio-level initiatives and presenting to executive leadership
Perform other duties as assigned
Qualification
Required
Bachelor's degree in life sciences is preferred
8-10 years of experience in diagnostics, biotech, or pharma marketing — with a focus in oncology, genomics, or advanced diagnostics
Experience with comprehensive genomic profiling (CGP) is strongly preferred
Willingness and ability to travel up to 25% (think: advisory boards, major congresses, field team meetings, and customer engagements)
Deep knowledge of the genomic profiling landscape and its clinical applications
Ability to transform complex science into crystal-clear, market-ready messaging
Excellent communicator and collaborator — capable of influencing across disciplines and levels
Strategic thinker with operational horsepower — able to lead, execute, and adjust in a dynamic environment
Comfortable leading external agencies, internal teams, and driving toward results
A customer-first mindset that balances commercial goals with empathy and education
Benefits
Comprehensive medical, dental, vision, life and disability plans for eligible employees and their dependents
Free testing in addition to fertility care benefits
Pregnancy and baby bonding leave
401k benefits
Commuter benefits
Generous employee referral program
Company
Natera
Natera specializes in cell-free DNA testing to provide a more targeted interventions to oncology, women's health, and organ health.
Funding
Current Stage
Public CompanyTotal Funding
$1.16BKey Investors
Sofinnova InvestmentsLightspeed Venture PartnersSequoia Capital
2023-09-07Post Ipo Equity· $250M
2022-11-15Post Ipo Equity· $400.05M
2022-03-16Post Ipo Equity· $5M
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