Marriott International · 3 months ago
Director, Brand Marketing, Luxury Brands - CALA
Fort Lauderdale, FL
Full-time
Onsite
Director/Executive
$114K/yr - $156K/yr
10+ years expMarriott International is the world’s largest hotel company, and they are seeking a Director of Brand Marketing for their Luxury Brands in the CALA region. This role provides strategic guidance for marketing luxury hotels, focusing on successful hotel openings and enhancing on-property marketing teams.
LeisureTourismTravel
Responsibilities
Lead the marketing strategy for all luxury hotel openings, including new builds and conversions
Serve as strategic liaison to coordinate and facilitate communication between Global brand leaders and on-property leaders to ensure alignment and execution of marketing brand initiatives
Lead the identification and selection of brand-approved positioning, creative agencies, and content creators
Develop Residence rental product marketing focused on capturing high-net-worth travelers
Align with Openings, Development, Brand, PR, and Continent Luxury teams to ensure seamless pre-opening and launch communications, including marketing budget optimization and reporting
Define the critical path for marketing activation, including agency onboarding, photography and content requirements, positioning workshops, and RAMP meetings
Provide consultative guidance and lead the development and delivery of marketing frameworks to elevate Director of Sales & Marketing and on-property marketing teams’ knowledge and executional capabilities, ensuring alignment with brand standards and property-level business goals
Provide direction for the development of annual property marketing plans
Develop new on-property marketing role profiles tailored to specific brands and CALA, and lead the onboarding of on-property Marketing leaders across CALA
Create toolkits and templates for property-level marketing execution
Partner with Luxury Senior Director Commercial Services and Field Marketing to ensure consistent brand pull-through and digital strategy alignment
Localize global brand messaging for CALA markets while maintaining luxury brand integrity, ensuring campaigns resonate with regional audiences and are tailored to key customer segments and high-net-worth individuals
Lead destination and coop Demand Generation Luxury marketing efforts focused on leisure travel and high-value segments
Partner with Director Luxury Brand Management to ensure alignment, including Brand Partnerships
Ensure brand voice and creative assets are adapted for regional relevance
Oversee agency selection and onboarding, positioning, and creative support
Provides strategic guidance to CALA Content team in selecting visual assets vendors, Architecture, Lifestyle, Destination, Social Content, Copywriters, etc
Oversee in-market strategic alliances, partnerships and promotional partners to amplify luxury brand exposure
Manage owner relationships for halo properties to drive marketing performance and ensure alignment on brand marketing
Provide strategic oversight and executive-level reporting on the effectiveness of hotel openings, pre-opening plans, and pre opening budgets
Leverage performance analytics and ROI insights to inform decision-making and optimize campaign impact across luxury openings and ongoing brand programs
Ensures PRO Formas, pre opening budgets and any budget-related allocations are aligned with key strategies that will help achieve a successful opening phase, adhering to 'Drive Direct First' strategy
Qualification
Required
Bachelor's degree in Marketing, Communications, or Hospitality; MBA preferred
10+ years in luxury brand marketing, with regional experience in CALA or similar markets. Proven success in hotel openings, agency management, and team development highly desired
Must possess broad marketing experience across Brand, digital, paid media, social media and public relations
Fluency in English and Spanish; Portuguese desired
Drives for results through Enterprise Mindset
Possesses excellent problem solving and decision-making capabilities
Develops and sustains relationships based on an understanding of customer needs and actions
Demonstrated ability to take complex projects and efforts from conception to successful execution
Proven track record working with senior executives in a consultative manner
Consistent track record of advancing business direction and strategies
Strong planning, organizing and Project Management skills
Embraces Global Mindset utilizing diverse styles to foster innovation, boost engagement
Strategic planning and execution across multi-channel platforms
Strong leadership and coaching capabilities
Expertise in brand storytelling, destination marketing, and digital strategy
Preferred
MBA preferred
Portuguese desired
Benefits
Bonus program
Comprehensive health care benefits
401(k) plan with up to 5% company match
Employee stock purchase plan at 15% discount
Accrued paid time off (including sick leave where applicable)
Life insurance
Group disability insurance
Travel discounts
Adoption assistance
Paid parental leave
Health savings account (except for positions based out of or performed in Hawaii)
Flexible spending accounts
Tuition assistance
Pre-tax commuter benefits
Other life and work wellness benefits
May include other incentives such as stock awards and deferred compensation plans
Company
Marriott International
Marriott International, Inc.
10001+ employees
H1B Sponsorship
Marriott International has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (101)
2024 (84)
2023 (97)
2022 (77)
2021 (37)
2020 (58)
Funding
Current Stage
Late StageLeadership Team
Anthony Capuano
Chief Executive Officer
Naveen Manga
Global Chief Technology Officer
Recent News
IndiaTimes
2025-11-12
2025-11-09
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