NBC 26 · 1 week ago
Local Sales Manager, WGBA - Green Bay
Green Bay, WI
Full-time
Onsite
Senior Level
7+ years expNBC 26 is a local media company seeking a Local Sales Manager to lead a dynamic sales team at WGBA in Green Bay. The role involves developing strategic advertising campaigns and managing the performance of sales Account Executives to drive business growth.
BroadcastingNewsSportsTelecommunicationsTV
Responsibilities
Collaborate with Director of Sales and other departments to accomplish station objectives
Organize, direct and manage the performance of a team of local sales Account Executives
Negotiate ratings, rates and budgets
Develop new business utilizing all station platforms including broadcast, digital and mobile
Coach Account Executives on Scripps Sales Process (SSP) in the field
Train, develop and motivate the local sales team to achieve revenue goals
Foster career growth and development of the sales team
Maintain positive relationships with outside vendors
Interface with traffic systems to ensure efficient management of airtime inventory
Oversee accounts receivable and credit policies
Develop pricing and packaging strategies that meet client and station needs
Position the station effectively against competing advertising options
Forecast sales revenue and manage department expenses to achieve financial goals
Qualification
Required
Bachelor's degree in business or related field or equivalent experience preferred
Generally, 7+ years proven success in media sales
Experience in agency and direct strategic account management, broadcast inventory and digital/video capabilities
Driving required. Valid Driver's License, good driving record, and ability to provide proof of insurance with the company required insurance limits
Demonstrated aptitude for informal leadership and mentoring
Strong coaching and feedback skills
Ability to motivate others toward team goals
Skills to foster creative and innovative thinking
Strong influencing and selling abilities
Effective teamwork and collaboration skills
Strong analysis and data interpretation capabilities
Exceptional verbal and written communication skills
Outstanding presentation abilities
Strong time management and organization skills
Proficiency with Microsoft Office
Working knowledge of Google Office and virtual conferencing platforms
Ability to manage multiple tasks in a fast-paced environment
Company
NBC 26
NBC 26 is the Official Packers Station in Northeast Wisconsin.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase