Executive Director Brand Strategy, Research and Insights jobs in United States
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Providence Health & Services · 4 months ago

Executive Director Brand Strategy, Research and Insights

Providence Health & Services is a dynamic healthcare organization seeking an innovative leader for the role of Executive Director of Brand Strategy, Research, and Insights. This position involves transforming brand strategy and research functions into proactive centers that provide valuable insights across the Marketing and Digital Experience Team, while also leading a team of skilled professionals to enhance brand strategy and improve patient experiences.

Health CareHospitalInsuranceMedicalNon ProfitPersonal Health

Responsibilities

Design and manage the vision, capabilities, budget, and plan for Brand Strategy and Research and Insights, aligning with Providence’s mission and goals
Recruit and nurture a team of skilled marketing researchers and brand strategists to inform strategic decisions and enhance brand strategy and campaigns
Develop partnerships with world-class research and brand strategy agencies, ensuring service excellence and competitive costs while embracing innovative methodologies
Navigate and shape a large, matrixed enterprise with clear, effective communication and collaboration, advising executives with strategic insights and problem-solving
Partner with data analytics teams to generate hypotheses, explain behavioral data, and develop compelling brand positioning

Qualification

Brand managementResearch methodologiesMarketing strategyB2C marketingB2B marketingLeadershipProblem-solvingCollaborationDecision-makingGrowth-oriented mindset

Required

Bachelor's Degree in Business, Marketing Research, Marketing, Psychology, Data Science, or equivalent education/experience
Over 10 years in marketing or related functions
At least 10 years leading and supervising teams
In-depth knowledge of research methodologies, brand management, B2C and B2B marketing, and customer experience
Strong problem-solving, collaboration, and decision-making skills with a proven ability to influence both internal and external stakeholders
Growth-oriented with a passion for learning and advancing within the healthcare industry

Benefits

Impactful Work: Contribute to transforming healthcare delivery and making a meaningful difference in the lives of individuals and communities.
Professional Growth: Unleash your potential in a supportive environment that values innovation and leadership.
Collaboration and Culture: Join a team of dedicated professionals in a vibrant and evolving industry.

Company

Providence Health & Services

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At Providence, our strength begins with understanding.

Funding

Current Stage
Late Stage

Leadership Team

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Jennifer Burrows
Chief Executive Officer
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Laureen Driscoll
Division Chief Executive
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