Your Story Recruitment · 3 days ago
Fashion & lifestyle PR Account Executive (2 years of exp required)
Your Story Recruitment is a boutique agency representing a mix of established and emerging brands in the fashion, lifestyle, hospitality, and entertainment sectors. They are seeking a PR Account Executive with 2-3 years of experience to develop relationships with media and manage press requests while supporting various brand initiatives and events.
Responsibilities
Develop and maintain strong relationships with editors, market assistants, and fashion/lifestyle/hospitality press across short-lead, long-lead, and digital
Help build and maintain strong working relationships with celebrity stylists, influencers, and talent reps
Manage and respond to daily inbound/outbound press and stylist requests. Email correspondence, shipping logistics, messenger logistics, etc
Drafting press releases for approval, media alerts for approval, talent announcements for approval, and product-focused materials
Identify and cultivate key creators and tastemakers in each market, leveraging them for launches, seasonal stories, brand gifting and always-on awareness
Support award show and VIP engagement by managing outreach lists and all sample coordination
Maintain guest lists, develop monthly press and event recaps, and support founder and spokesperson engagement for maximum press impact
Deep understanding of fashion and media landscapes, including editorial calendars and industry cycles
At least two years of experience in sample trafficking and logistics
Existing relationships with stylists, editors, and influencers are a plus
Strong written and verbal communication skills with professional email and phone etiquette
Highly organized with strong time management and the ability to balance competing priorities
Social media fluency, including Instagram, TikTok, and YouTube
Experience with SEO, Google Analytics, and influencer platforms is a plus
Strong organizational skills
Qualification
Required
2–3 years of paid fashion PR experience (agency or in-house required; internships not sufficient)
Develop and maintain strong relationships with editors, market assistants, and fashion/lifestyle/hospitality press across short-lead, long-lead, and digital
Help build and maintain strong working relationships with celebrity stylists, influencers, and talent reps
Manage and respond to daily inbound/outbound press and stylist requests. Email correspondence, shipping logistics, messenger logistics, etc
Drafting press releases for approval, media alerts for approval, talent announcements for approval, and product-focused materials
Identify and cultivate key creators and tastemakers in each market, leveraging them for launches, seasonal stories, brand gifting and always-on awareness
Support award show and VIP engagement by managing outreach lists and all sample coordination
Maintain guest lists, develop monthly press and event recaps, and support founder and spokesperson engagement for maximum press impact
Deep understanding of fashion and media landscapes, including editorial calendars and industry cycles
At least two years of experience in sample trafficking and logistics
Strong written and verbal communication skills with professional email and phone etiquette
Highly organized with strong time management and the ability to balance competing priorities
Social media fluency, including Instagram, TikTok, and YouTube
Strong organizational skills
Preferred
Existing relationships with stylists, editors, and influencers are a plus
Experience with SEO, Google Analytics, and influencer platforms is a plus
Company
Your Story Recruitment
A recruitment consultancy that specialises in PR, marketing and communications.
Funding
Current Stage
Early StageCompany data provided by crunchbase