Apply on Employer Site

Sweed · 3 months ago

VP Product Marketing & Marketing Strategy

US-based

Full-time

Onsite

Director/Executive

Sweed is a product-driven software startup focused on revolutionizing cannabis retail through an all-in-one platform. They are seeking a strategic VP of Product Marketing & Market Strategy to connect product development with market growth, ensuring effective go-to-market strategies and clear messaging that emphasizes the platform's value.

CannabisE-CommerceInformation TechnologyMarketingSoftwareWeb Development

Responsibilities

Partner with Product, Design, and Engineering to shape the roadmap with customer and market insights

Own Sweed’s positioning and narrative, grounded in our Revenue Optimization Flywheel and Six Strategic Pillars, ensuring consistency across web, sales, events, and media

Lead go-to-market for all launches, from strategy and messaging to internal enablement and adoption

Ensure every new feature has a clear “why now”, a strong value proposition, and full readiness to drive adoption

Build and deliver sales & CS enablement tools — battlecards, ROI calculators, and feature playbooks

Drive adoption and retention with lifecycle marketing, onboarding flows, and in-app communications

Run win/loss interviews and competitive intelligence, turning insights into strategy and sharing them across teams

Represent Sweed in the market through thought leadership, events, and category storytelling

Mentor and grow the marketing team into a high-performing GTM engine

Qualification

Product marketing experienceGo-to-market strategyNarrative developmentSales enablement expertiseMarket research skillsCoaching mindsetConfident communicatorCross-functional collaboration