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dentsu · 1 day ago

Salesforce Data Cloud Architect

New York, NY

Full-time

Hybrid

Mid, Senior Level

$113K/yr - $183K/yr

5+ years exp

Dentsu is looking for an experienced Salesforce Data Cloud Architect to join their expanding CDP team. This role is essential in designing, developing, and optimizing clients' Data Cloud solutions and involves collaboration with cross-functional teams to deliver personalized experiences.

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Responsibilities

You'll lead the full implementation lifecycle of Salesforce Data Cloud, from data acquisition and integration to quality assurance, activation, and ongoing use

You'll design and document scalable and robust solutions on-site with clients, translating business requirements into detailed technical tasks for offshore development teams

You'll serve as the primary technical expert for offshore resources, providing hands-on support, troubleshooting complex issues, and ensuring high-quality deliverables

You'll develop and execute sophisticated data-driven segmentation strategies to enable precise audience targeting and personalized customer journeys

You'll design, document, and implement comprehensive data models, pipelines, and transformations to support data ingestion, integration, and enrichment within Salesforce Data Cloud

You will act as a subject matter expert on Salesforce Data Cloud, Marketing Cloud Personalization (MCP), and the evolving Salesforce Personalization (Einstein Personalization) landscape

You'll integrate data from diverse sources, including Salesforce Sales and Service Clouds, various databases, and third-party platforms, to create a unified customer profile and support advanced marketing and personalization efforts

You will actively participate in knowledge-sharing sessions, contribute to practice development, and lead internal proof-of-concept (POC) projects and demo builds

You'll guide and support junior-level resources within the offshore team, fostering their technical growth and ensuring adherence to best practices

Stay current with the Salesforce release cycles and emerging industry trends, particularly in AI and cloud technologies, to provide innovative solutions

Qualification

Salesforce Data CloudSalesforce Marketing CloudData modelingETL processesSQL proficiencySales CloudService CloudMuleSoftInformaticaApexLightning Web ComponentsCloud technologiesData warehousingSalesforce certifications

Required

A minimum of 5 years of overall experience in a technical role, with at least 2+ years of hands-on experience focused on Salesforce Data Cloud and/or custom database solutions

Salesforce Data Cloud Consultant certification is mandatory

Proven hands-on experience with other Salesforce core products, particularly Sales Cloud and Service Cloud

A deep understanding of marketing automation, data segmentation, personalized customer journeys, decisioning, and Next Best Action strategies

Expertise in data modeling, ETL processes, data integration tools (e.g., MuleSoft, Informatica), and SQL proficiency

Strong working knowledge of core Salesforce platform concepts such as Lightning Web Components (LWC), Flows, and Apex

Experience with Data Actions and Flow integrations, along with API utilization for seamless data exchange

A bachelor's degree in Computer Science, Information Technology, Marketing, or comparable work experience

Preferred

Experience with Salesforce Marketing Cloud Personalization (MCP/Evergage) is highly desirable, along with a proven ability to transfer skills to the new Salesforce Personalization platform

Familiarity with broader cloud technologies (e.g., AWS, Azure, GCP) and data warehousing platforms (e.g., Snowflake) is a significant advantage

Additional Salesforce certifications, particularly the Agentforce Specialist credential, would be a major advantage given the current AI boom