Carta · 3 months ago
Marketing Program Manager
San Francisco, CA
Full-time
Onsite
Mid, Senior Level
$129K/yr - $152K/yr
5+ years expCarta is a company that connects founders, investors, and limited partners through world-class software designed for the private capital markets. They are seeking a Marketing Program Manager to drive integration of new companies into their marketing systems, support product and customer marketing initiatives, and manage in-product engagement to ensure seamless execution of key campaigns.
Asset ManagementFinanceFinancial ServicesFinTechImpact InvestingSaaSSoftware
Responsibilities
Lead acquisition integration by formalizing PMO processes and aligning new companies into Carta’s marketing systems and campaigns
Support Product & Customer Marketing priorities by building, tracking, and delivering high-impact programs with consistency
Manage in-product engagement (Pendo) by configuring Guides, establishing governance and best practices, and tracking performance metrics
Evolve Tier 1 launches by creating and executing the playbook (RACI, workback, BOM templates) to deliver on-time, coordinated launches
Grow “What’s New, What’s Next” events by leading audience acquisition, maximizing views of the Product Hub, and ensuring smooth execution
Support cross-functional automated campaigns by program-managing trigger-based email frameworks, enabling reporting, and driving iteration across CMM, R&D, and LCM teams
Facilitate key decisions by aligning stakeholders, surfacing critical moments, and removing blockers
Monitor and report performance by analyzing metrics and using insights to inform future plans
Collaborate across teams by partnering with content, product marketing, growth, revenue, and global marketing ops to achieve shared goals
Qualification
Required
5-7+ years of program or project management experience in SaaS or a similarly dynamic B2B environment
BA/BS degree or equivalent experience
Ability to bring structure and clarity to complex, cross-functional initiatives and keep teams aligned through execution
Strong analytical skills with a knack for connecting programs and projects back to broader business priorities
Understanding of how Product Marketing, Customer Marketing, and Acquisition programs come together to drive measurable impact
Skilled at building trust, facilitating decisions, and unifying teams across functions and geographies
Comfortable managing multiple priorities, navigating ambiguity, and flexing to support dynamic needs in a fast-moving environment
Experienced in project management systems and processes, with the ability to design repeatable frameworks that scale
Preferred
Direct experience with acquisition integration from a PMO or marketing standpoint
Hands-on experience with Pendo or other in-product engagement platforms
Background in building and executing Tier 1 launch playbooks or large-scale GTM programs
Familiarity with trigger-based or automated campaign frameworks
Benefits
Equity for all full time roles
Exceptional benefits
Commissions plans
Company
Carta
Carta is a global ownership management platform that helps companies, investors, and employees manage equity and ownership.
1001-5000 employees
H1B Sponsorship
Carta has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (37)
2024 (30)
2023 (32)
2022 (13)
2021 (38)
2020 (36)
Funding
Current Stage
Late StageTotal Funding
$1.16BKey Investors
Silver LakeTribe CapitalAndreessen Horowitz
2021-08-13Series G· $500M
2021-04-21Series Unknown
2021-02-04Secondary Market
Leadership Team
Henry Ward
CEO & Co-Founder
Charly Kevers
CFO
Recent News
globalventuring.com
2025-12-09
Company data provided by crunchbase