Brown Advisory · 2 months ago
Senior Marketing Strategist, Global
Baltimore, MD
Full-time
Onsite
Senior Level
$150K/yr - $175K/yr
7+ years expBrown Advisory is an independent investment management and strategic advisory firm committed to delivering first-class performance and client service. The Senior Marketing Strategist will support the growth of their Institutional and PCEF businesses by shaping and executing a global marketing strategy, collaborating with various teams, and leading marketing initiatives across global markets.
Asset ManagementFinancial ServicesVenture CapitalWealth Management
No H1B
Responsibilities
Partner with the Global Head of Marketing to shape and execute a global marketing and communications strategy aligned with business growth objectives
Serve as a deputy to the Global Head of Marketing, representing the global marketing function in the US
Collaborate with the Corporate Messaging team on corporate communications, brand, digital platforms, and events
Develop and implement marketing strategies for the Institutional and PCEF businesses, ensuring consistency of message across regions and channels
Lead end-to-end management of global marketing projects and campaigns, including: Global content production (e.g., sustainability reporting, thought leadership, articles, videos, podcasts) Webinar planning and execution Oversight of email marketing for brand consistency and accuracy Support and contribution to social media strategy and distribution Development of global product and service collateral
Coordinate with regional marketing teams and colleagues (US, UK/Europe, APAC, Middle East) to localize and distribute global content effectively
Manage go-to-market strategies for new investment products and services, working with the regional team to support the launch of local offerings when needed
Oversee relationships with PR agencies in the US and UK; support media engagement and communications
Support internal and client communications (e.g., new hires, office openings, client letters)
As a senior member of the team, support in mentoring junior members and contributing to the team culture will be pivotal to this role
Contribute to internal marketing initiatives such as audits, reporting (including tracking and interpreting campaign performance) and technology implementation
Identify opportunities to improve processes and introduce innovative marketing approaches
Track and analyze marketing performance data to inform future strategies
Build strong relationships with stakeholders across global offices, including business development, legal, compliance, and regional marketing teams
Qualification
Required
7-10 years' experience working in asset management and/or private client marketing ideally with experience in multiple markets – suitable for someone looking to support a busy team and provide guidance, oversight and leadership when needed
Proven in-depth product, market, regulatory and industry knowledge, and ability to demonstrate this understanding in the creation and execution of marketing strategies and materials
Understanding of financial data to help develop narratives that support current market and position of investment offerings
Ability to create clear goals and prioritize to ensure timeframes are agreed and deadlines met
Demonstrated track record of success in steering marketing, including: Development and management of strategic campaigns e.g. new strategy launches, new office opening etc
Ability to tailor materials for different audiences and use different mediums (e.g., print, digital and video), ensuring consistent messaging and branding
Management of compliance oversight and coordination to ensure all materials adhere to established policies, procedures, and controls in place for audit purposes
A desire and proven ability to write and edit publications would be a plus, e.g. draft and edit stories, white papers and scripts that cover the full range of Brown Advisory's offerings to its clients
Proficiency with data and data visualization to enable development of chart/graph/visual concepts (for subsequent implementation by designers)
Some knowledge of markets outside of the US preferred
Effective interpersonal and communication skills, proficiency at prioritization, the ability to simultaneously manage multiple tasks, and the ability to operate under tight deadlines
Experience working with cross-functional and multi-channel teams (e.g., sales/marketing, client service, investment, management, legal/compliance, performance/data)
A true team player, translating prior knowledge and experience into strong and productive relationships internally and externally
Assertive, intellectually curious and creative with a solid investment background and acumen
Flexible and able to succeed in an autonomous, dynamic, and highly functional team
Requirement to work in an office location – ideally Baltimore or Washington DC
Applicants must be authorized to work in the United States without the need for current or future employer-sponsored work authorization (e.g., H-1B , O-1, F-1 (OPT), TN, or any other non-immigrant visa classifications that require employer support or sponsorship)
Preferred
Some knowledge of markets outside of the US preferred
Benefits
Medical
Dental
Vision
Wellness program participation incentive
Financial wellness program
Fitness event fee reimbursement
Gym membership discounts
Colleague Assistance Program
Telemedicine Program (for those enrolled in Medical)
Adoption Benefits
Daycare late pick-up fee reimbursement
Basic Life & Accidental Death & Dismemberment Insurance
Voluntary Life & Accidental Death & Dismemberment Insurance
Short Term Disability
Paid parental leave
Group Long Term Disability
Pet Insurance
401(k) (50% employer match up to IRS limit, 4 year vesting)
Company
Brown Advisory
Brown Advisory is an independent investment management and strategic advisory firm.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Michael D. Hankin
founder/President and CEO
John Chapoton
Partner and Strategic Advisor
Recent News
Maryland Daily Record
2026-01-03
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