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Sanford Health · 3 months ago

Health Plan Product Manager - Medicare

United States

Full-time

Remote

Mid, Senior Level

$37.50/hr - $62/hr

5+ years exp

Sanford Health is one of the largest and fastest-growing not-for-profit health systems in the United States. The Product Manager will lead the ongoing analysis, planning, and management of their respective product line or Health Plan, identifying areas for enhancement and new product development while interfacing with external stakeholders to translate market requirements into business opportunities.

ChildrenEducationHealth Care

H1B Sponsor Likely

Responsibilities

Leads the end-to-end product lifecycle, from concept and feasibility through development, launch, and performance evaluation to assure alignment with Sanford Health System and Sanford Health Plan strategic goals

Collaborates with leadership, Performance Excellence, and cross-functional teams to ensure product feasibility, translating market needs into actionable requirements that drive the development of market-driven products and services

Develops and manages comprehensive product plans, including cost-benefit analyses, budgets, schedules, and work plans to support the ongoing success of assigned product lines

Coordinates and leads multidisciplinary teams to assess market opportunities, determine financial viability, and evaluate sales potential

Maintains a strong understanding of marketing strategies including mobile applications, social media, and SEO/SEM to support the Health Plan's digital engagement and overall marketing outreach efforts

Participates in and leads cross-functional initiatives that support Product Development goals, including product performance tracking, enhancement planning, and retirement strategies

Evaluates and integrates data to inform lifecycle decisions and ensure continuous improvement

Develops competitive intelligence tools to assess Sanford Health Plan and Sanford Health System product positioning in the market and identify opportunities for innovation and differentiation

Integrates multiple complex business cases into a cohesive product portfolio strategy, making recommendations to achieve optimal product mix for target market segments

Leads stakeholder engagement throughout the product development lifecycle, establishing regular communication, facilitating discussions, and preparing for executive and governance reviews

Communicates the status of product line strategies and execution to Product Development leadership on an ongoing basis

Ensures that all product offerings comply with applicable regulations by working closely with internal regulatory and legal teams, and when applicable, with external regulators to meet submission, filing, and reporting requirements

Maintains ongoing competency in product management practices and regulatory requirements, ensuring the skills, knowledge, and abilities necessary to perform within scope

Regular attendance and active participation in strategic planning and execution are essential to the role

Qualification

Product managementHealthcare marketingStrategic planningMarket analysisBudget managementRegulatory complianceCommunication skillsTeam collaboration

Required

Bachelor's degree in Marketing, Business, or related field required

Minimum five to ten years' of relevant experience in healthcare and/or consumer product marketing with emphasis in product management and strategy development

Preferred

Master's Degree in Marketing, Business, or related field, preferred

Company

Sanford Health

Glassdoor3.5

Sanford is a healthcare company providing research, education and clinical care.

Founded in 1894

Sioux Falls, South Dakota, USA

10001+ employees

http://www.sanfordhealth.org

H1B Sponsorship

Sanford Health has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (26)

2024 (37)

2023 (38)

2022 (51)

2021 (64)

2020 (30)