SMU Dedman School of Law · 4 months ago
Marketing & Communication Specialist (HR Title: Digital Marketing Specialist I)
USA-TX-Dallas
Full-time
Onsite
Entry Level
2+ years expSMU Dedman School of Law is a prestigious institution with a commitment to academic freedom and innovative programs. They are seeking a Marketing & Communication Specialist to develop and manage communications that promote student engagement and support enrollment initiatives across various channels. The role requires strong writing and digital marketing skills, with responsibilities including content creation for email, social media, and printed materials.
EducationUniversities
Responsibilities
Help oversee the creation and accuracy of all printed admissions materials, including brochures, postcards, and gatefolds
Create and manage email campaigns/targeted emails as well as landing pages and other digital pieces designed to engage prospective students and generate new contacts
Maintain a messaging calendar, manage audience segmentation, and use CRM automations to deliver timely and relevant communications, particularly in Slate Deliver, ensuring the efforts of recruitment and events teams are supported
Implement a social media content strategy that supports recruitment initiatives, showcases student life/academic offerings, as well as increases our page visibility
Create content for the admission office as well as make regular updates which includes copy, design, photography, and video for social media, email, landing pages, and any other assets for use in enrollment campaigns
Provide support and brand consistency to the efforts of the events team as they develop form registrations, event-specific communications, and presentation materials
Update and maintain admission web pages/application portals to ensure accuracy, clarity, and user experience improvements as well as monitor and enhance SMU’s presence on college search engines through regular audits, applying SEO best practices to digital content when applicable
Assist in coordinating and managing student ambassadors for social media initiatives and other prospective student outreach
Qualification
Required
Bachelor's degree is required
A minimum of two (2) years of experience is required
Candidate must demonstrate knowledge of social media platforms and strategy
Candidate must possess strong organizational and project management skills to effectively prioritize and achieve deadlines on multiple projects
Must also be a self-starter with the ability to work independently with minimal supervision and collaboratively within a team environment
A strong focus on attention to detail and accuracy is essential
Candidate must demonstrate strong interpersonal and verbal communication skills, with the ability to communicate broadly across the University and develop and maintain effective relationships with a wide range of constituencies
Must also demonstrate strong written communication skills
Candidate must possess strong problem-solving skills with the ability to identify and analyze problems, as well as devise solutions
MS Office (Word, Excel and Outlook) knowledge is required
Preferred
Work experience with Slate, HTML and Adobe Creative Suite (InDesign, Photoshop, Illustrator) is desired
Slate, CRM and Asana experience is strongly preferred
Benefits
Health and related benefit
Wellness programs
Retirement programs
Professional and personal development opportunities
Tuition benefits
Company
SMU Dedman School of Law
SMU Dedman School of Law is the premier law school in Dallas, Texas. It is a sub-organization of Southern Methodist University.
51-200 employees
Funding
Current Stage
Growth StageRecent News
bloomberglaw.com
2025-12-22
bloomberglaw.com
2025-12-08
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