ITG Brands · 2 days ago
Senior Brand Manager -MMC
United States
Full-time
Onsite
Senior Level, Lead/Staff
8+ years expITG Brands is the third-largest tobacco company in the USA, known for its innovative workplace and commitment to consumer-centric practices. The Senior Brand Manager will drive the development and execution of brand marketing programs, ensuring brand objectives are met while collaborating with cross-functional teams and agency partners.
Tobacco
Responsibilities
Drive development and execution of dynamic and creative brand marketing programs, ensuring assigned brand(s) achieve corporate volume and brand contribution objectives by coordinating with brand management and working cross-functionally with key business areas
Serve as primary source for all matters pertaining to assigned brand(s), brand consumers, competition, and the marketplace
Champion innovation in the coordination of brand(s) volume forecast and updates and skillfully monitor the success of brand(s) performance against plan
Uphold Company culture and values, lead by example to instill behaviors in day-to-day operations and empower team members
Understand the target consumer and consumer journey
Craft well-reasoned creative briefs for agency partners centered on insights and brand objectives
Deliver effective and persuasive consumer communications for the assigned brand portfolio(s), working with internal and external partners to ensure creative objectives that drive purchase intent and appeal are met
Ensure that the product blends for all brand packing styles are competitive in the marketplace by working with multiple business areas to test products against action standards, recommending changes to Leadership, as needed
Work with category leader to develop short term tactical plans and long-term strategic plans to align brand(s) objectives to overall business objectives
Brief and guide creative executions for brand(s)
Recommend business building programs to Leadership by identifying opportunities that will generate incremental volume for the company
Review all executions with Leadership and ensure revisions to all consumer communications are accurate and deadlines met
Provide input on the development of the marketing plans and execution by identifying the key issues and strategies for the plan and overseeing the implementation of the plan
Recommend adjustments to the plan based on volume, share and profit performance objectives, changes in competitive activities or overall changes in the marketplace
Develop the annual volume budget for brand(s) by analyzing sales and competitive trends
Monitor industry trends, brand performance trends and competitive influences and recommend changes to volume forecasts based on actual sales volume performance compared to the budget and the production forecast
Monitor brand spending to ensure it does not exceed plan by analyzing actual costs versus the budget and recommending adjustments
Build collaborative relationships with cross-functional teams and agency partners to develop brand-building strategies, campaigns, initiatives, activations, and events to ensure alignment with short and long term commercial, category, and brand plan objectives while integrating US requirements, and insights to execute against defined global initiatives
Perform other job-related duties as assigned
Qualification
Required
Bachelor's degree in business administration, Marketing, or related field of study
8+ years relevant work experience in Brand Marketing, Consumer Marketing (D2C), Performance Marketing, Customer Marketing (B2B), etc
In lieu of Bachelor's degree, 10+ years of relevant work experience
Experience in consumer-packaged goods company, creative agency, etc
Must be 21 years of age or older
Advanced proficiency with Microsoft Office (Outlook, Word, Excel, & PowerPoint) and Microsoft Teams
Knowledge of regulated products such as alcohol, tobacco, energy drinks, etc
Knowledge of consumer packaged goods
Knowledge of consumer marketing
Skilled in verbal and written communication
Skilled in attention to detail
Skilled in problem/situation analysis
Skilled in effective time and task management
Skilled in multitasking capabilities
Skilled in flexibility and adaptability
Skilled in project management
Ability to strategically plan and implement comprehensive marketing programs
Ability to dissect business practices and needs to develop and communicate ideas
Ability to communicate to a broad and diverse audience
Ability to maintain effective working relationships
Ability to demonstrate critical thinking
Ability to prioritize assignments, workload, and manage time accordingly
Ability to work with business partners in different time zones
Ability to travel domestically
Preferred
Master's degree in Business Administration, Marketing, or related field of study
2+ years of supervisory experience
Benefits
Medical/dental/vision/life insurance/disability plans
Dollar for dollar 401k match up to 6% and 5% annual company contribution
15 Company-paid holidays
Generous paid time off
Employee recognition and discount programs
Education assistance
Employee referral bonus program
Hybrid workplace – remote / in office
Summer hours
Casual dress policy Monday through Friday
Company
ITG Brands
America’s third-largest tobacco company and a member of the globally recognized Imperial Brands PLC family.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Kim Reed
Chief Executive Officer
Andrew Clarke
Executive Vice President & CFO
Recent News
bloomberglaw.com
2025-09-24
News is my Business
2025-06-19
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