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The Scotts Miracle-Gro Company · 3 months ago

Director, Brand Creative Lead

New York, NY

Full-time

Hybrid

Director/Executive

$176K/yr - $207K/yr

10+ years exp

Scotts Miracle-Gro is a leading brand known for its connection to nature and authenticity in storytelling. They are seeking a Director, Brand Creative Lead to inspire a team and drive creative campaigns across various media, ensuring the brand resonates deeply with consumers. This role involves leading brand advertising, managing agency relationships, and mentoring a creative team to push the boundaries of brand communications.

ConsumerRetailService Industry

Responsibilities

Lead the charge on brand advertising and communications that make us impossible to miss and unforgettable once seen, owning the entire creative journey from initial strategy through execution and ongoing cultural activations

Drive integrated creative campaigns across every touchpoint - TV, social, partnerships, PR, influencer, activations - for in-year executions and speed-to-culture moments

Push boundaries while staying rooted in what matters most: helping people grow and care for living things, inspiring your team to be true creators who embrace agile ways of working

Partner with internal teams (like 'Insights' and 'Digital') and external agencies to deliver bold creative that actually works - on time and on point. You will actively manage these agency relationships, providing clear feedback and exploring new approaches to foster trust and accelerate decision-making

Inspire and mentor a team of three direct reports (Art Director, Copywriter, Integrated Marketing Manager) to think bigger, sharper, and braver

Own strategic discussions and recommendations with North American leadership teams, including your BU President, Platform lead, and CGO, facilitating dynamic collaborations across all creative and cross-functional partners to increase the cultural relevance of our Brands

Qualification

Integrated campaignsCreative leadershipBrand strategyConsumer-centric thinkingAgile workingMentoringCollaborationStorytelling

Required

10+ years of experience turning brands into cultural icons

Experience leading breakthrough integrated campaigns - TV to TikTok

Ability to align with business goals without losing creative soul

Capable of inspiring consumer-centric thinking

Comfortable in a pitch room and adept at influencing senior stakeholders

A love for plants, gardens, and green spaces

Benefits

Our Live Total Health program provides you with options to align to your personal needs. Selections range from medical, dental and vision coverage for you, your spouse/domestic partner and dependents to an outstanding wellness reimbursement program to an unbelievable 401K match (up to 7.5%) as well as a 15% discount on company stock and much more

We value the importance of family. We provide access to Maven Family Planning and up to $30,000 to accommodate for adoption, fertility and surrogacy.

Join a company with a strong belief in giving back to the communities where we live and work. We have a shared passion for service and volunteerism and believe participating in community service benefits our communities and strengthens our team.