RAPP ยท 5 days ago
Senior Business Analyst
Detroit Metro
Full-time
Hybrid
Mid, Senior Level
$74K/yr - $90K/yr
5+ years expRAPP is a global, next-generation precision marketing agency that focuses on activating growth with data and creativity. The Senior Business Analyst will ensure that email campaigns meet business objectives and consumer needs by bridging the gap between business stakeholders and development teams.
AdvertisingMarket ResearchMarketing
Responsibilities
Requirement gathering: Collect and document business requirements from stakeholders
Collect technical requirements: Identify integration with CRM, personalization needs, tracking, and automation
Documentation: Create detailed, accurate, and thorough documents including Adobe email campaign specifications, seed lists, and test scenarios required for each simple to complex email campaign. Develop business logic as it pertains to audience segmentation which aligns with email and direct mail creative needs. Identify audience segmentation and guide team and client on data needs for dynamic email content
Testing and validation: Assist in agency quality testing to ensure solutions meet business needs and align to provided specifications. Ensure all requirements (personalization, dynamic content, links, tracking, data) are implemented as specified. Validate business logic and serve as liaison with any partner email deployment vendor
Process Mapping and Analysis: Identify inefficiencies or bottlenecks in the existing workflow. Propose improved processes for email development
Mitigate Risks: Collaborate with cross-functional teams to solution and problem-solve as issues arise. Escalate as necessary to ensure integrity of client expectations and internal capabilities
Meeting Leadership: Lead effective and efficient meetings through preparation, clear direction, and detailed meeting agenda
Process and Quality: Champion agency process and quality work
Qualification
Required
Bachelor's Degree or equivalent experience
5-8 years project management experience
Email and direct mail experience required
Database and customer segmentation experience required
Data file layout and data feed knowledge and experience required
Email testing experience required
Ability to manage multiple projects at one time
Proven track record and experience in people collaboration
Proven track record in issue identification and resolution
Proficient in key software: Microsoft Office tools (particularly Excel, Power BI), Adobe Workfront or similar project management software
Technical aptitude/understanding of the principles and components of HTML development and testing
Ability to support operations and development groups by following departmental policies and procedures, accurately complete timesheets, and attend mandatory information sessions
Strong written and verbal communication skills
Preferred
Agency experience preferred
Email marketing platform experience preferred (understanding of segmentation, automation, personalization)
Benefits
Health/vision/dental insurance
401(k)
Stock options
Healthcare & Dependent Flexible Spending Accounts
Vacation
Sick, and personal days
Positive activism days
Paid parental leave
Disability benefits
Company
RAPP
RAPP is a customer experience agency. It is a sub-organization of DAS Group.
1001-5000 employees
H1B Sponsorship
RAPP has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2024 (3)
2023 (1)
2022 (1)
2021 (1)
Funding
Current Stage
Late StageLeadership Team
Jeannine Falcone
Global CEO
S
Shalini Gupta
EVP, Client Leadership, North America
Recent News
Campaign UK More Latest RSS Feed
2025-12-25
Campaign UK More Latest RSS Feed
2025-12-03
Company data provided by crunchbase