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Outdoor Cap Company · 3 months ago

Growth Marketing Specialist

Bentonville, AR

Full-time

Onsite

Mid Level

3+ years exp

Outdoor Cap Company, Inc is seeking a Growth Marketing Specialist who will drive digital customer acquisition through strategic and experimental marketing efforts. The role involves managing paid social campaigns across various platforms, developing organic acquisition experiments, and collaborating cross-functionally to optimize marketing efforts.

AdvertisingE-CommerceFashionLifestyleManufacturingMarketing

Responsibilities

Plan, launch, and optimize campaigns across Meta, TikTok, YouTube, CTV, and other growth channels

Manage budgets, pacing, and bid strategies to maximize ROAS while meeting or beating CAC and AOV targets

Execute structured testing roadmaps (creative, audience, placement) to accelerate learnings

Develop and test acquisition experiments in organic social (TikTok, Instagram Reels, YT Short, and emerging platforms) to identify signals worth amplifying with paid spend

Partner with influencer/partnership marketing to test creator content as paid fuel

Identify and pilot new acquisition methodologies beyond paid (referrals, ambassador programs, affiliates)

Conceptualize, document, build, and test conversion funnels that work and drive profitable new customer acquisition across ecommerce, customs, and wholesale channels

Monitor campaign performance and customer journey metrics across channels

Translate data into actionable insights and communicate results to leadership with clarity

Collaborate with analysts, Digital Marketing Managers, and CMTO to evolve attribution and incrementality measurement

Work with Creative Services to design, brief, and test ad concepts and UGC variations

Align with Brand Marketing Leads on ICP, positioning, and seasonal priorities

Partner with E-commerce/Digital Product teams to optimize landing pages and funnels

Qualification

Growth marketing experienceMeta Ads ManagerTikTok Ads ManagerAnalytics skillsCreative testing mindsetCommunicationCross-functional collaborationDetail-orientedGrowth mindset

Required

3–5 years of hands-on growth marketing experience (agency or in-house), with proven results in paid social and digital acquisition

Deep understanding of Meta and TikTok Ads Managers; exposure to CTV, YouTube, or other emerging channels a plus

Track record of running structured experiments across paid and organic growth levers

Strong analytical chops—can model CAC, LTV, and ROAS trade-offs and present insights simply

Creative testing mindset: ability to generate and prioritize testable ideas with creative teams

Excellent communication and cross-functional collaboration skills

Highly organized, detail-oriented, thrives in a fast-moving environment

Personal and professional growth mindset

Bachelor's degree in Marketing, Business, Communications, or related field preferred

3-5 years of growth marketing experience with consumer, retail, or e-commerce brands

Must be able to remain in a stationary position (seated) 80% of the day and occasionally reach, bend, and move inside the office to access files and product

Required to have close visual acuity to perform computer tasks and operate other office machinery

The person in this position frequently communicates with internal and external customers and must be able to exchange accurate information in a clear manner

Ability to move 10-20 lbs occasionally throughout day

Ability to hear a phone ring

Must be able to visually differentiate colors