Outdoor Cap Company · 3 months ago
Digital Product Manager
Bentonville, AR
Full-time
Onsite
Mid LevelOutdoor Cap Company, Inc is seeking a Digital Product Manager to own the roadmap and development execution of all company website platforms. This role involves managing the performance and experience of websites, collaborating with various teams, and utilizing analytics to optimize site performance.
AdvertisingE-CommerceFashionLifestyleManufacturingMarketing
Responsibilities
Own the roadmap, performance, and experience of our websites and associated tools across B2B and B2C businesses
Partner with stakeholders to prioritize and implement features that improve user experience, drive traffic, and increase conversions
Oversee and manage vendor relationships with platform developers, third-party app providers, and internal teams to execute digital product initiatives
Create and maintain epics, user stories, and acceptance criteria, leading sprint planning and review sessions and ensuring development efforts stay on track and on-budget
Lead the scoping, development, testing, and deployment of new website features and integrations
Evaluate new technologies and plugins for functionality, security, and experience enhancements
Ensure a cohesive user experience across systems through thoughtful UX/UI and data flow management
Collaborate closely with Marketing, Creative, Sales, Customer Experience, and IT teams to align digital initiatives with business objectives
Support product launches, digital campaigns, and seasonal initiatives through timely site updates and enhancements
Coordinate product content management and ensure merchandising data integrity through partnership with Digital Shelf team members
Use analytics tools to monitor site performance and user behavior, identifying opportunities for A/B testing and site improvements
Regularly review KPIs related to conversion, engagement, site speed, and error reporting to drive site enhancements
Lead digital QA and user testing processes across all major initiatives
Develop and maintain digital product documentation, project plans, and change logs
Champion agile and iterative development processes across teams
Ensure all deployments follow proper approval workflows and change management protocols
Qualification
Required
Proven experience managing eCommerce and/or content-rich websites
Deep understanding of CMS platforms (e.g., Adobe Commerce/Magento, Shopify, WordPress)
Familiarity with web development concepts (HTML, CSS, APIs, GA4, GTM)
Proficiency in project management tools such as Asana, Jira, or ClickUp
Strong analytical, organizational, and prioritization skills
Ability to communicate technical information clearly to non-technical stakeholders
Creative problem-solving skills and a detail-oriented mindset
Highly collaborative with the ability to lead cross-functional initiatives
Experience leveraging AI tools to amplify work capacity and efficiency
Must be able to remain in a stationary position (seated) 80% of the day and occasionally reach, bend, and move inside the office to access files and product
Required to have close visual acuity to perform computer tasks and operate other office machinery
The person in this position frequently communicates with internal and external customers and must be able to exchange accurate information in a clear manner
Ability to move 10-20 lbs occasionally throughout day
Ability to hear a phone ring
Must be able to visually differentiate colors
Company
Outdoor Cap Company
Outdoor Cap Company is an apparel & fashion company offering manufacturing and marketing services for headwears.
Founded in 1977
501-1000 employees
H1B Sponsorship
Outdoor Cap Company has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2024 (1)
2023 (1)
2022 (1)
2020 (1)
Funding
Current Stage
Late StageLeadership Team
Paul Mahan
Founder
Recent News
Advertising Specialty Institute
2023-12-23
Talk Business & Politics
2022-06-21
Company data provided by crunchbase