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Naterra International, Inc. · 4 hours ago

Brand Manager

Coppell, TX

Full-time

Onsite

Senior Level

5+ years exp

Naterra International, Inc. is seeking a Brand Manager to coordinate and execute brand, marketing, and product strategies for its portfolio, including Tree Hut and Baby Magic. This role involves understanding consumer insights, driving product innovation, and collaborating with cross-functional teams to implement effective brand strategies and marketing campaigns.

AdvertisingMarketing

Growth Opportunities

Responsibilities

Develop key brand strategies, marketing plans and product innovations that will drive Naterra growth and disrupt existing category leaders

Analyze, seek, and discover relevant trends and metrics to gather consumer insights and market data to assist in product modification and new product opportunities

Evaluate market trends and consumer behavior to identify key opportunities across consumer segments

Lead the development and execution of integrated marketing campaigns that deliver a positive brand experience for consumers and achieve strategic corporate objectives

Manage vendors and agency partners to develop and implement marketing programs, media plans, PR events and creative elements

Collaborate with Product Development personnel to drive new product development process from concept through launch. This includes the collaboration with R&D partners and suppliers to develop unique products and creative packaging that add consumer value versus best competition

Works with Sales to produce and distribute marketing/promotional materials, presentations, product samples and sell sheets that help drive distribution and sales at key retail accounts

Manage cross-functional teams to ensure timely completion of projects within cost/margin objectives and effectively communicate updates and changes

Analyze brand performance and marketing effectiveness against ROI objectives and apply learnings to future strategy

Manage marketing/project budgets

This role requires moderate travel out of the Dallas area

This role will have one direct report and will be a mentor, leader and give direction to the member as they grow within the role and organization