VML HEALTH · 4 months ago
Manager ME&I, Marketing Analytics
New York, New York, United States
Full-time
Onsite
Mid, Senior Level
$90K/yr - $180K/yr
5+ years expWunderman Thompson is a global growth partner that combines creativity, consultancy, and technology. They are seeking a Marketing Analytics Manager to drive data-driven decision-making for their consumer and household products portfolio, focusing on translating complex data into actionable insights and optimizing marketing performance.
Marketing & Advertising
Responsibilities
Lead the analysis of comprehensive marketing and sales data to identify key trends, opportunities, and challenges specific to consumer and household products
Provide strategic recommendations that directly impact marketing spend, product positioning, and campaign effectiveness
Develop, implement, and maintain robust measurement frameworks for digital and traditional marketing campaigns, ensuring alignment with business objectives
Conduct in-depth performance analysis, including ROI and sales attribution modeling, for media, shopper, and e-commerce initiatives
Synthesize large, disparate datasets from various sources, including web analytics platforms, CRM, media platforms, sales data (e.g., IRI/Nielsen/Retail Link), and shopper panel data (e.g., Numerator)
Ensure data quality, consistency, and accessibility for analysis
Familiarity with statistical techniques, including linear and logarithmic regression models, multivariate analysis, and predictive modeling, to understand consumer behavior, forecast sales, and optimize marketing mix
Design, develop, and automate compelling dashboards and reports using tools like Tableau, Power BI, or similar platforms
Present complex analytical findings clearly and concisely to diverse audiences, including senior leadership, through engaging visualizations and narratives
Design and execute A/B and multivariate tests for marketing campaigns and website experiences
Analyze results to derive actionable insights and inform continuous optimization strategies
Partner closely with Marketing, Brand, Sales, Product Development, and IT teams to understand business needs, define analytical requirements, and integrate insights into strategic planning and execution
Conduct deep-dive ad-hoc analyses on specific business questions, competitive landscapes, keyword performance, and social listening to provide timely and relevant insights
Qualification
Required
Minimum of 5+ years of progressive experience in marketing analytics, with a focus on the consumer and household products (CPG) sector
Proven experience analyzing and reporting on digital marketing efforts, including website performance, media campaigns, and e-commerce sales
Exposure to at least one major web analytics platform (e.g., Google Analytics 4, Adobe Analytics), including raw data extraction and validation
Strong experience with data visualization tools (e.g., Tableau, Power BI) for dashboard creation and reporting
Proficiency in SQL for data extraction and manipulation from various databases
Demonstrated experience with statistical programming languages (e.g., Python, R) for advanced analytics, modeling, and automation
Hands-on experience working with diverse datasets relevant to CPG, such as: Sales data (e.g., IRI, Nielsen, Retail Link), Shopper panel data (e.g., Numerator, Nielsen Panel), E-commerce platform data, CRM data, Media platform data (e.g., Google Ads, Meta Ads, DSPs)
Solid understanding of statistical methodologies, A/B testing principles, and marketing mix modeling
Familiarity with cloud-based data platforms (e.g., Google Cloud Platform, AWS, Azure) and data warehousing concepts is a strong plus
Bachelor's or Master's degree in a quantitative field such as Statistics, Mathematics, Economics, Computer Science, Marketing Analytics, or a related discipline
Ability to manage multiple projects concurrently in a fast-paced environment
Company
VML HEALTH
VML is a leading creative company that combines brand experience, customer experience, and commerce, to create connected brands that drive growth.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Maureen Quattrocki
Chief Financial Officer
Mark McClendon
Chief Operating Officer, North America
Company data provided by crunchbase