Backcountry · 1 week ago
Director of Brand Marketing
Cottonwood Heights, UT
Full-time
Hybrid
Director/Executive
10+ years expBackcountry is dedicated to connecting people to their passions through premium outdoor products. The Director of Brand Marketing will lead brand strategy and execution, enhancing brand awareness and engagement across various customer touchpoints while managing a high-performing team.
E-CommerceOutdoorsRetailSporting GoodsSports
Hiring Manager
Meghan Brady
Responsibilities
Develop and own the brand positioning, messaging frameworks, and annual brand marketing plans for Backcountry and Competitive Cyclist. This extends to the Owned Brands that Backcountry produces and sells
Define and protect the unique brand voice, visual identity, and customer experience across all touchpoints
Lead long-term strategies that enhance brand equity while also driving measurable business growth
Oversee all brand campaigns and seasonal go-to-market launches, ensuring alignment across digital, retail, PR, social, and experiential channels
Partner with merchandising, analytics, and creative to deliver compelling launches that connect product to brand storytelling
Build and manage a roster of world-class athletes, ambassadors, and community partners aligned to brand values
Create partnership and sponsorship strategies that authentically engage target audiences and amplify brand relevance in outdoor and cycling categories
Lead the strategy and execution of key events, sponsorships, and grassroots activations
Ensure events serve as powerful extensions of brand storytelling and opportunities to engage deeply with our communities
Own the brand’s social strategy and oversee creation of compelling organic content that grows engagement, reach, and cultural credibility
Partner with creative and content teams to tell stories that inspire customers and align with brand voice
Drive brand PR strategy, media outreach, and corporate communications in partnership with internal PR/comms and external agencies
Elevate the brands across endemic, consumer lifestyle, and business press
Build, inspire, and mentor a high-performing brand marketing team
Foster alignment and partnership across e-commerce, creative, merchandising, PR, performance marketing, and executive leadership
Qualification
Required
10+ years of experience in brand marketing, with at least 5 years leading teams and owning brand strategy at a senior level
Proven track record of building strong consumer brands in retail, outdoor, cycling, sports, or lifestyle categories
Expertise across social media, influencer/athlete marketing, events, partnerships, and PR
Strong experience developing and executing campaigns that drive both brand equity and measurable results
Excellent leader and collaborator able to influence at all levels and rally teams around a shared vision
Deep passion for outdoor recreation, cycling, and the communities our brands serve
Benefits
Paid time off policies
401(k)/RRSP match
Medical/dental/vision and a variety of supplemental policies
Employee discounts at our portfolio companies
Company
Backcountry
Backcountry is an outdoor retail company that provides products and services for a wide range of recreational activities. It is a sub-organization of Qurate Retail.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$112M2024-09-18Debt Financing· $112M
2024-09-09Acquired
2007-05-07Undisclosed
Leadership Team
Melanie Cox
Chief Executive Officer and Board Member
Judd Tirnauer
Executive Vice President & Chief Financial Officer
Recent News
Company data provided by crunchbase