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Earnest · 1 day ago

Senior Lifecycle Marketing Manager

United States

Full-time

Remote

Senior Level

$135K/yr - $170K/yr

6+ years exp

Earnest is committed to making higher education accessible and affordable. The Senior Lifecycle Marketing Manager will shape the customer journey and execute lifecycle campaigns to drive engagement, retention, and customer lifetime value across Earnest products.

BankingConsumer LendingCreditFinancial ServicesFinTech

Responsibilities

Provide senior leadership and stakeholders with campaign performance reports, including data-driven recommendations for future campaign optimization and strategic plans for growing the impact of lifecycle marketing through new channels and capabilities

Own customer journey development, including strategy, creative briefing, audience segmentation, journey pathing, campaign execution, creative testing, analytics measurement, and campaign performance readouts

Collaborate cross-functionally with Product, Data & Analytics, Client Happiness, Creative, and Legal teams to deliver high-impact lifecycle programs

Qualification

Lifecycle marketingEmail marketingData analysisAudience segmentationMarketing automation toolsTest-Learn mindsetProject managementAttention to detail

Required

6+ years of experience in a business-to-consumer email marketing or lifecycle marketing role in a corporate or agency environment

4+ years of experience developing lifecycle/CRM engagement program

Proven ability to present campaign strategies, performance, and recommendations to senior leadership

Able to apply a test-and-learn mindset grounded in analytics, using statistical rigor and data visualization to identify significant results, diagnose funnel drop-offs, and prioritize next best actions

Experience developing marketing plans that balance financial objectives and customer experience goals

Expertise in audience segmentation and targeting using database and real-time event data

Strong data analysis skills and knowledge of BI tools such as Looker or Tableau

Experience with enterprise marketing automation tools — Braze preferred (others valuable: Iterable, Customer.io, Salesforce Marketing Cloud, Adobe Campaign, Eloqua, Responsys)