Dôen · 4 months ago
Director of Merchandising
Van Nuys, CA
Full-time
Onsite
Director/Executive
$140K/yr - $160K/yr
10+ years expDÔEN is a digitally-led, multi-channel fashion and lifestyle brand founded by sisters Margaret and Katherine Kleveland. The Director of Merchandising is responsible for executing the brand's product vision across all channels while ensuring customer needs are met, guiding assortment strategies, and providing market intelligence through analysis.
Fashion
Responsibilities
Ensure seasonal assortments meet the needs of all channels — DTC (Ecom & Retail) and wholesale (domestic and international) while meeting customer needs
Build line architecture and category mix that balance brand voice with commercial priorities
Partner with Buying, Planning, and Wholesale to align seasonal and core assortments with financial targets
Work with Design to chase the business in-season through recuts and the evolution of key styles and trends to maximize revenue opportunities
Act as the central link between Design, Production, Buying, Planning, and Sales to ensure seasonal priorities and assortment needs are consistently met
Align product flow to support both brand storytelling and commercial execution
Work with Design, Buying, and Marketing to identify hero items and key seasonal drivers, ensuring they are prioritized in storytelling and positioned to generate revenue while also protecting the brand’s fashion point of view
Collaborate with Product team leadership on seasonal product calendar, ensuring major milestone timings are workable for Buying and Wholesale teams while protecting business needs
Oversee product data integrity (product names and pricing as owned by Assistant Merchant) across internal systems
Conduct competitive pricing analysis to ensure appropriate positioning across categories, channels and regions
Provide competitive trend analysis, identifying opportunities for assortment evolution and whitespace
Work with Product Development & Production to ensure DTC and Wholesale margin goals are met while maintaining competitive pricing
Monitor shifts in the market to inform long-term merchandising strategies
Lead the weekly and seasonal hindsight process, compiling results and insights across all channels
Translate hindsight learnings into clear recommendations for future assortments and merchandising strategies
Share customer, market, and channel insights with leadership to guide forward planning
Manage and build the merchandising team, providing clear direction and development opportunities for direct reports
Ensure the team operates with strong communication and cross-functional collaboration
Maintains the confidentiality of all business documents and correspondence. Maintains confidentiality as related to employee increases, employee quarterly reviews, employee promotions, etc
Qualification
Required
At least 10+ years of experience in merchandising with multi-channel exposure
Strong cross-functional communication skills across Design, Production, Buying, Planning, and Wholesale
Proven ability to balance brand voice with commercial goals while protecting fashion credibility
Ability to synthesize customer needs, market trends, and competitive analysis into actionable assortment strategies
Strong presentation and written communication skills
Action-oriented and results-driven with high accountability and initiative
At least 5 years of experience managing direct reports
Proven experience in training, coaching and developing
Ability to lead and inspire others; motivates, empowers, and directs people as they work
Must be able to perform essential duties satisfactorily with reasonable accommodation
Verbal and written communication with others
Able to lift/carry/move/push/pull objects up to 25lbs minimum including fixtures and product
Able to walk, sit and stand for periods of time
Able to operate equipment such as computers, copy machines, phones
Must be able to access various areas of a given location
Company
Dôen
DÔEN is a women-run business offering collections inspired by a nostalgia for the coastal California of decades past.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$1MKey Investors
Silas Capital
2025-06-17Series A
2022-01-01Seed· $1M
Recent News
Business Insider
2025-09-17
Venture Capital Firms
2025-06-21
Company data provided by crunchbase