Versaterm · 3 hours ago
Product Marketing Manager
Lexington, South Carolina, United States
Full-time
Onsite
Senior Level, Lead/Staff
10+ years expVersaterm is a global public safety solutions company helping agencies transform how they serve their communities. As a Product Marketing Manager, you will shape go-to-market strategies, drive product adoption, and influence revenue growth through compelling product positioning and cross-functional leadership.
AppsElectronicsInformation TechnologyPublic SafetySaaSSoftware
No H1B
U.S. Citizen Only
Responsibilities
Develop differentiated product positioning and messaging frameworks that resonate with target audiences and support business growth across verticals
Partner closely with Product, Sales, Events and Operations to align marketing initiatives with business priorities and product roadmaps
Lead the design and execution of integrated, multi-channel marketing programs, with a focus on account-based marketing initiatives that align with sales to accelerate growth within target accounts. Develop and implement retention marketing programs to increase customer engagement, adoption and lifetime value
Create high-impact content, including sales enablement tools, thought leadership assets, presentations and content tailored to buyer personas and stages of the funnel
Collaborate with Sales Enablement to deliver playbooks, competitive intelligence and customer stories that empower revenue teams
Ensure consistent brand representation across all marketing assets, events and customer communications
Monitor campaign performance, analyze KPIs and ROI, and provide actionable insights to improve marketing effectiveness
Stay informed on industry trends, competitor movements and customer needs to inform product positioning and marketing strategy
Represent the voice of the product in internal and external forums, contributing to webinars, events and customer engagements
Qualification
Required
10 + years of experience in product marketing, preferably in B2B SaaS or technology sectors; experience in the public safety industry is a strong plus
Proven success in launching and scaling marketing campaigns that drive measurable business outcomes
Deep understanding of demand generation, buyer journeys and ABM strategies
Exceptional storytelling and communication skills, with the ability to simplify complex concepts
Strong project management skills and ability to juggle multiple priorities in a fast-paced environment
Strategic thinker with a data-driven mindset and a bias for action
Collaborative team player with experience influencing cross-functional stakeholders
Proficiency in CRM, CMS and marketing automation platforms (Salesforce, Pardot/MCAE, Marketo preferred)
Familiarity with Adobe Creative Suite and Microsoft Office tools
Bachelor's degree in business or marketing
Compliance with the FBI's Criminal Justice Information Services (CJIS) Security Policy
Successful completion of a comprehensive, fingerprint-based background check
Obtaining and maintaining all required security clearances is a condition of employment
Company
Versaterm
Versaterm’s ecosystem of innovative solutions is for public safety agencies, forensic scientists, court systems and school systems.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2020-12-11Acquired
Leadership Team
Steve Seoane
Chief Executive Officer
Recent News
Campus Safety Magazine
2025-12-03
2025-12-03
The Drone Girl
2025-11-10
Company data provided by crunchbase