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PNC · 3 months ago

Senior Portfolio Analytics & Strategy Manager - Marketing & Customer Analytics

Pittsburgh, PA

Full-time

Onsite

Senior Level, Lead/Staff

8+ years exp

PNC is a company that values its people as its greatest differentiator and competitive advantage. As a Senior Portfolio Analytics & Strategy Manager, you will lead a team of analysts to develop data-driven marketing strategies aimed at customer acquisition and portfolio growth, while collaborating with cross-functional partners to optimize performance and drive innovation.

BankingFinanceFinancial Services

No H1B

Responsibilities

Lead a team of analysts to deliver actionable insights and strategic recommendations for credit card marketing initiatives

Own the end-to-end analytics strategy for acquisition campaigns, ensuring alignment with business goals and customer needs

Partner with Marketing, Digital, Risk, and Product to translate data into high-impact strategies

Drive performance optimization by identifying opportunities to improve conversion, efficiency, and ROI through advanced analytics and testing frameworks

Champion innovation by exploring new data sources, customer signals, and tools to enhance personalization and targeting capabilities

Influence executive decision-making by delivering compelling insights and presenting strategic recommendations to senior leadership

Qualification

Marketing AnalyticsData AnalyticsLeadershipSQLPythonCredit RiskAnalytical ThinkingFinancial AnalysisModel DevelopmentOperational RisksQuantitative ModelsRisk AppetiteBig Data ManagementPredictive AnalyticsPricing ModelsRegulatory Environment

Required

8+ years of experience in marketing analytics, credit cards, consumer banking, or a related data-driven role, with at least 5 years in a leadership or managerial capacity

Proven ability to lead and develop high-performing analytical teams

Strong proficiency in data tools (SQL, SAS, Python, or similar) and experience working with large, complex datasets

Strategic thinker with a deep understanding of customer behavior, marketing performance metrics, and portfolio dynamics

Excellent communication and storytelling skills, with the ability to influence stakeholders at all levels

Prior experience in banking or financial services preferred

Roles at this level typically require a university / college degree

Higher level education such as a Masters degree, PhD, or certifications is desirable

Industry experience is typically 8+ years

At least 5 years of prior management experience is typically required

In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered

Bachelors