Ibotta · 4 months ago
Senior Product Marketing Manager, Measurement
Hybrid - Denver
Full-time
Hybrid
Senior Level, Lead/Staff
$137K/yr - $157K/yr
8+ years expIbotta is a leading performance marketing platform headquartered in Denver, seeking a Senior Product Marketing Manager, Measurement to define the go-to-market strategy for their performance measurement suite. This role involves collaborating with cross-functional teams to identify market opportunities and drive the adoption of measurement solutions among CPG brands and agency partners.
AppsCouponsE-CommerceMobileMobile AppsRetailService IndustryShopping
Responsibilities
Serve as the subject matter expert and marketing owner for Ibotta’s core measurement solutions, including Sales Lift and Incrementality
Develop and execute the end-to-end go-to-market strategy for new and existing CPG measurement products, from positioning and messaging to launch and adoption
Create compelling thought leadership, case studies, and sales narratives that articulate the unique value of Ibotta’s item-level purchase data in proving marketing ROAS (Return on Ad Spend)
Design and implement programs to drive the adoption of our measurement solutions among CPG brands and agency partners, identifying and resolving barriers to entry
Collaborate closely with Product Management, Sales, and Data Science teams to gather market feedback, understand CPG advertiser pain points, and influence the product roadmap
Translate complex measurement capabilities into a clear, compelling value proposition for our sales teams and clients, ensuring the creation of effective sales collateral, training materials, and client-facing presentations
Embrace and uphold Ibotta’s Core Values: Integrity, Boldness, Ownership, Teamwork, Transparency, & A good idea can come from anywhere
Qualification
Required
8+ years of experience in product marketing, product management, or a related role within the advertising technology or marketing analytics space
Bachelor's degree in business, marketing, or relevant field preferred
Deep understanding of the CPG and retail marketing measurement landscape, including solutions like Sales Lift studies, Market Mix Modeling (MMM), Multi-Touch Attribution (MTA), and incrementality testing
Experience working directly with or for CPG brands, retail media networks, or in the digital advertising industry with a focus on CPG clients
Exceptional communication and presentation skills, with a proven ability to craft compelling narratives from complex data and technical concepts
A self-starter who thrives in a fast-paced, ambiguous environment, with a knack for original thinking and a bias for action
Preferred
Direct experience with closed-loop attribution, retail media, or performance marketing platforms is highly preferred
Experience marketing analytics or data-driven products to both technical and non-technical audiences
Benefits
Competitive pay
Flexible time off
Benefits package (including medical, dental, vision)
Lifestyle Spending Account
Employee Stock Purchase Program
401k match
Paid parking
Snacks
Occasional meals
Company
Ibotta
Ibotta is a web and mobile application.
501-1000 employees
Funding
Current Stage
Public CompanyTotal Funding
$92.92MKey Investors
Koch Disruptive TechnologiesNotable CapitalJames Clark
2024-04-18IPO
2019-08-06Series D
2017-08-04Series D· $25M
Leadership Team
Luke Swanson
Chief Technology Officer
Matthew Puckett
Chief Financial Officer
Recent News
2026-01-16
2025-11-24
Johnson Fistel, PLLP
2025-11-18
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