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Ibotta · 3 days ago

Senior Product Marketing Manager, Measurement

Denver, CO

Full-time

Hybrid

Senior Level, Lead/Staff

$137K/yr - $157K/yr

8+ years exp

Ibotta is a leading performance marketing platform seeking a Senior Product Marketing Manager, Measurement to join their innovative team. This role involves defining the go-to-market strategy for performance measurement solutions and collaborating with cross-functional teams to identify market opportunities and drive product adoption.

AppsCouponsE-CommerceMobileMobile AppsRetailService IndustryShopping

No H1B

Responsibilities

Serve as the subject matter expert and marketing owner for Ibotta’s core measurement solutions, including Sales Lift and Incrementality

Develop and execute the end-to-end go-to-market strategy for new and existing CPG measurement products, from positioning and messaging to launch and adoption

Create compelling thought leadership, case studies, and sales narratives that articulate the unique value of Ibotta’s item-level purchase data in proving marketing ROAS (Return on Ad Spend)

Design and implement programs to drive the adoption of our measurement solutions among CPG brands and agency partners, identifying and resolving barriers to entry

Collaborate closely with Product Management, Sales, and Data Science teams to gather market feedback, understand CPG advertiser pain points, and influence the product roadmap

Translate complex measurement capabilities into a clear, compelling value proposition for our sales teams and clients, ensuring the creation of effective sales collateral, training materials, and client-facing presentations

Embrace and uphold Ibotta’s Core Values: Integrity, Boldness, Ownership, Teamwork, Transparency, & A good idea can come from anywhere

Qualification

Product marketingMarketing analyticsCPG marketingSales Lift studiesIncrementality testingMulti-Touch AttributionCommunication skillsPresentation skillsTeamworkSelf-starter

Required

8+ years of experience in product marketing, product management, or a related role within the advertising technology or marketing analytics space

Deep understanding of the CPG and retail marketing measurement landscape, including solutions like Sales Lift studies, Market Mix Modeling (MMM), Multi-Touch Attribution (MTA), and incrementality testing

Experience working directly with or for CPG brands, retail media networks, or in the digital advertising industry with a focus on CPG clients

Exceptional communication and presentation skills, with a proven ability to craft compelling narratives from complex data and technical concepts

Experience marketing analytics or data-driven products to both technical and non-technical audiences

A self-starter who thrives in a fast-paced, ambiguous environment, with a knack for original thinking and a bias for action