Epsilon · 3 months ago
Senior Vice President, Digital Strategy & Activation
New York, New York
Full-time
Hybrid
Senior Level, Lead/Staff, Director/Executive
$177K/yr - $289K/yr
10+ years expPublicis Groupe Holdings B.V is a leading entity in digital strategy and media activation. The Senior Vice President of Digital Strategy & Activation will manage a team to support media agency accounts, focusing on campaign delivery, partner fulfillment, and growing the paid social business while ensuring exceptional customer service and achieving business goals.
AdvertisingDigital MediaEmailMarketingMobileSocial Media
Responsibilities
Foster Agency Partnerships: Build and deepen trusted relationships with senior collaborators across media agencies on social team, acting as a strategic partner who understands their priorities and positions our paid social solution as a critical driver of their success
Build Operational Excellence & Scalability: Establish processes, best practices, and measurement frameworks to ensure campaigns are run efficiently, deliver consistent performance, and APEX Social can scale as demand grows
Develop and implement vision and strategy for paid social and search offerings
Drive Commercial Growth: Partner with our Solutions team to identify and build new service offerings and commercials that advance our capabilities and drive agency growth. Architect different models to navigate JBP pacing, social fluid packages, and alignment to other core priorities (e.g. custom content development)
Cultivate Platform Relationships: Manage and strengthen high-level relationships with key platform partners (e.g., Google, Meta, TikTok, etc.) to ensure we have access to the latest ad products, betas, and insights. Also, routinely engage with the marketplace to understand software that can add incremental benefit to our campaigns for our clients ranging from custom algos to advanced insights and measurement
Build & Mentor a Winning Team: Recruit, lead, and develop a high-performing team of paid social and paid search buyers and experts, fostering a culture of continuous learning, collaboration, and excellence
Cross-Functional Collaboration: Work closely with our influencer, creative, and analytics teams to develop holistic, integrated marketing strategies that deliver maximum impact for our clients
Spearhead Innovation: Stay ahead of industry trends, new technologies, and emerging platforms to inform our strategy and provide our clients with a competitive edge
Oversee Client Success: Ensure the successful execution of campaigns and the delivery of exceptional results, providing senior-level oversight and strategic guidance to key accounts. Given this is a very small and growing practice within APEX, we need a leader who has zero issue or concern jumping into campaigns & managing partner issue
Act as escalation point for our buying team, agency counterparts, and partnerships while collaborating with APEX Leadership team to address any business, service, and operational challenges
Possess or develop the technical knowledge and acumen required to coach team members on problem solving and troubleshooting within reporting dashboards, billing systems, and Salesforce. This role is expected to understand and demonstrate an ability to conduct the work required of all direct reports as an effort to better relate to team support needs or operational hurdles
Communicate regularly with Solutions team to understand capabilities and positioning for emerging products while driving agency & client adoption
Regularly meet with cross-departmental leads to discuss channel fluidity and account-based objectives
Manage executive projects with Investment, Sales, Finance, Human Resources, Solutions, and Legal Teams
Manage communication of objectives, priorities, and process for teams who report to you
Serve as key point of contact for setting and executing vision for team while acting as top escalation point for agencies and accounts
Responsible for the team’s data hygiene across key systems including Prisma, Salesforce, and workload management documents
Create an environment where team members are encouraged to speak up and participate in all meetings – internal and external
Qualification
Required
A minimum of 10+ years of digital advertising industry experience (social and programmatic experience), with over 3 years of management experience
Systems & software proficiency (Salesforce, Excel, Powerpoint, DCM, Innovid, LiveRamp, market leading DSPs, etc.)
Advanced to expert proficiency in Excel and Powerpoint is a plus
Best-in-class verbal and written communications skills, presentation skills
Benefits
Medical coverage
Dental
Vision
Disability
401K
Parental and family care leave
Family forming assistance
Tuition reimbursement
Flexible time off
Company
Epsilon
Epsilon is an all-encompassing global marketing company, a leader in creating connections between people and brands.
5001-10000 employees
H1B Sponsorship
Epsilon has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (132)
2024 (128)
2023 (124)
2022 (201)
2021 (136)
2020 (137)
Funding
Current Stage
Late StageTotal Funding
unknown2019-04-15Acquired
Leadership Team
Myron Sojka
CTO
Lakshmana Gnanapragasam
Senior Vice President Strategy & Analytics
Recent News
Washington Technology
2025-12-19
Washington Technology
2025-12-09
2025-12-03
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