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Clearstory · 16 hours ago

Demand Generation Manager

Walnut Creek, CA

Full-time

Hybrid

Mid Level

$135K/yr - $155K/yr

4+ years exp

Clearstory is a pioneering company revolutionizing the commercial construction industry through its Change Order Communication and Workflow Platform. They are seeking a data-driven Demand Generation Manager to lead pipeline-driving initiatives, build integrated campaigns, and collaborate closely with various teams to convert general contractors and subcontractors into customers.

ConstructionInformation TechnologyReal EstateSaaS

Responsibilities

Own the full-funnel demand gen engine: digital, email, ABM, events, and campaigns

You will own the planning, execution, and optimization of integrated campaigns that create awareness, drive demand, and accelerate SQL conversion

Test and optimize paid channels (LinkedIn, Google, retargeting) to maximize ROAS

Align closely with Product Marketing to turn messaging and value props into compelling campaign narratives

Own and execute the campaign calendar and ensure cohesive execution across audience segments

Develop and execute ABM plays for strategic enterprise accounts

Build and optimize lifecycle nurture programs for top-of-funnel and mid-funnel audiences based on buyer signals

Collaborate with Sales to build and tailor outreach programs, landing pages, and nurture sequences

Influence lead scoring, routing, and lifecycle stage definitions in partnership with RevOps

Own key performance metrics: MQL volume, funnel conversion, pipeline creation, and campaign ROI

Build dashboards and report on campaign performance with clarity and regularity

Partner with RevOps to maintain campaign hygiene and attribution integrity

Continuously iterate campaigns through A/B testing and data-backed insights

Qualification

B2B SaaS demand generationIntegrated campaignsPaid digital programsABM strategiesLifecycle marketingCRM (HubSpot)Analytical thinkingAI tools proficiencyConstruction tech experienceCollaboration

Required

4+ years of B2B SaaS demand generation experience, ideally in construction tech or vertical SaaS

Proven track record owning pipeline and executing integrated campaigns that convert

Hands-on experience managing paid digital programs and content-driven lead gen

Analytical thinker with strong funnel intuition—you can model impact and optimize to the number

Comfortable in startup environments: you move fast, stay flexible, and thrive in ambiguity

Excellent collaborator across Sales, Product Marketing, Content, and RevOps

Comfortable with CRM (HubSpot), marketing automation, analytics dashboards, paid media platforms, and web tools—plus whatever's new and useful

A power user of AI tools in your workflow—but you value clarity, insight, and story over sheer volume

Preferred

Experience in construction tech, field services, or skilled trades is a plus—but not required

Experience marketing to field-facing buyers (construction, logistics, services)

Familiarity with ABM tools and outbound intent platforms

You've worked in PLG as well as sales-assisted motions

Benefits

Hybrid work schedule - this role is 3 days a week in our office here in Walnut Creek and two flex days where you are welcome to come into the office or work from home

Executive interaction regularly

Competitive market-rate salary for a Series B company

Subsidized healthcare, vision, and dental

Early equity!

Company

Clearstory

Clearstory is the construction industry’s only Change Order Communication and workflow software built to close the change order gap between GCs, subs, and owners.

Founded in 2018

San Francisco, California, USA

51-200 employees