Charlie Health · 16 hours ago
Product Marketing Manager
New York, NY
Full-time
Onsite
Mid Level
$101K/yr - $130K/yr
3+ years expCharlie Health is a company focused on improving access to behavioral health treatment. The Product Marketing Manager will lead marketing initiatives, develop messaging, and ensure brand consistency to drive awareness and engagement across various audiences.
Health Care
Responsibilities
Own the planning, development, and execution of integrated marketing campaigns and go-to-market initiatives, from strategy to post-launch measurement, ensuring alignment with company objectives and audience needs
Partner cross-functionally with Outreach, Clinical, Partnerships, Product, and Commercial Strategy to identify market opportunities, gather insights, and translate them into compelling positioning, messaging, and collateral
Develop and maintain clear, differentiated product and program narratives that articulate Charlie Health’s unique value proposition to multiple audiences (referral partners, payers, clients, etc.)
Build and operationalize a competitive intelligence program to analyze market dynamics, track competitor products and positioning, and generate insights that inform go-to-market strategy and positioning
Collaborate with content & creative team members to create high-quality marketing assets—including sales enablement materials, decks, web content, videos, and case studies—that support growth and brand consistency
Lead updates and optimizations of core program and partner web pages and web experiences, ensuring messaging clarity, conversion optimization, and audience engagement
Manage timelines, workflows, and stakeholder communications for marketing launches, ensuring deliverables are on track and on brand
Establish and maintain an organized repository of marketing assets and brand guidelines, ensuring easy access for cross-functional teams
Oversee vendor relationships as needed (e.g. competitive intelligence, sales enablement, and more), including scoping, sourcing, and managing deliverables
Monitor and report on the performance of marketing initiatives, leveraging data and insights to inform iteration and future planning
Qualification
Required
Bachelor's degree in Marketing, Communications, Business, or related field
At least 3-5+ years of experience in product marketing, go-to-market strategy, or a related role, ideally in healthcare, SaaS, or other high-growth industries
Demonstrated ability to translate complex products/services into compelling, audience-specific messaging
Strong project and stakeholder management skills with a track record of delivering initiatives on time and at high quality
Excellent written and verbal communication skills, with an ability to tailor messaging for different audiences
Experience developing sales enablement materials and working closely with revenue-facing teams
Proficiency with project management and collaboration tools (e.g., Asana, Monday, Jira, or similar)
Data-driven mindset with the ability to measure marketing effectiveness and adapt strategies accordingly
Thrives in a fast-paced, cross-functional environment and can navigate competing priorities
Located within a 45-minute commute of New York City and able to work 4 days a week out of our New York City office
Benefits
Comprehensive benefits
Target performance-based bonus
Stock options
Company
Charlie Health
Virtual behavioral health clinic for high acuity youth
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$0.85M2020-06-04Seed· $0.85M
Leadership Team
Justin Weiss
Co-founder, Head of Corporate Strategy
Ellen Broxmeyer
Chief Compliance Officer
Recent News
Behavioral Health Business
2025-08-14
Behavioral Health Business
2025-05-05
Company data provided by crunchbase