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AMC Networks · 2 months ago

Manager, Media Strategy - Films

New York, NY

Full-time

Hybrid

Mid, Senior Level

$80K/yr - $100K/yr

4+ years exp

AMC Networks is a leading destination for passionate fan communities and is seeking a Manager, Media Strategy - Films to join their Audience & Media Strategy team. The role involves managing media planning strategies for films, optimizing media channels, and collaborating with various teams to ensure successful film launches.

Film DistributionTV ProductionVideo Streaming

Responsibilities

Support in the management of films media planning strategy including audience strategy, investment sizing, strategic and tactical plan development, and execution (with agency partners) across online and offline media channels

Prioritize media channels and employ holistic approach to successfully launch films across key KPIs – awareness, intent, ticket sales, streaming conversion/viewership

Work closely with Performance Marketing team and agency partners to continuously optimize media mix (channels, platforms, full-funnel mix) and audiences to drive media objectives

Aid in the management of agency partners and their media-specific work output

Lead media briefing process with agency partners

Develop, review, and steward media plans in partnership with agency

Aid in the socialization of media plan details to key internal stakeholders

Collaborate with Research and Marketing Strategy teams to develop media plans that fit into and pay off macro campaign and audience strategy

Work closely with internal teams (On-Air, Social, Partner) to develop paid media plans that are built in conjunction with owned and earned activity

Continuously identify, evaluate, and socialize key emerging cross-platform media trends to inform strategies