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TRANZACT · 1 day ago

Direct to Consumer Marketing Director - Direct Mail and CRM

Fort Lee, NJ

Full-time

Hybrid

Mid, Senior Level

7+ years exp

TRANZACT is a leading direct-to-consumer insurance services business, specializing in the distribution of Medicare Advantage, Medicare Supplement and Life & Supplemental insurance policies. We are seeking a highly driven and hands-on Marketing Director to oversee direct mail and lifecycle marketing across TRANZACT’s lines of business, focusing on executing marketing acquisition and nurture campaigns for major insurance brands in the U.S.

AdvertisingDirect SalesInsurance

Responsibilities

Channel Strategy and Execution: Own the strategy and performance of Direct Mail and Email/SMS lead generation channels across lines of business in alignment to business objectives, including budgeting, forecasting, and tactical planning

Campaign Management: Drive and manage day-to-day performance of Direct Mail and Remarketing campaigns across branded/non-branded marketing, proactively addressing performance issues and driving continuous optimization

Team Management: Lead and oversee direct team of 8 managers and specialists, providing direction, prioritization, and professional development to support best-in-class team talent and growth

Vendor and Agency Management: Directly manage third party agency and vendor relationships, serving as primary point of contact in decision-making and accountability for budget and performance

Cross-Functional Collaboration: Partner closely with internal stakeholders across Business teams, Creative, Operations, Data Science, and Member Experience teams to align on key goals and decisions, leveraging learnings across channels to inform targeting and optimization strategies

Channel and Industry Expertise: Serve as subject matter leader for channel vision and growth, researching and monitoring industry trends and competitive insights to inform strategy

Process and Operational Improvement: Develop and refine standard operating procedures to gain efficiencies in process

Qualification

Direct Mail MarketingPerformance MarketingTeam ManagementData-Driven DecisionsBudget ManagementMicrosoft PowerBIAnalytical Decision-MakingCommunication SkillsCollaboration SkillsProject Management

Required

Bachelor's Degree or higher in Business, Marketing, or related field

Minimum 7+ years of progressive experience in in-house or agency D2C marketing, with at least 3 years of experience managing and leading small teams

Direct hands-on experience managing performance marketing campaigns and budgets

Proficient in targeted marketing tactics

Demonstrated track record of achieving performance goals

Outstanding communication skills and analytical decision-making

Proven collaboration working across internal/external teams

Ability to manage multiple projects and deadlines in a fast-paced environment

Advanced proficiency with Microsoft Suite and business intelligence platforms (e.g. Microsoft PowerBI), project management, and other channel-specific platforms

Ability to work hybrid in-office schedule from Ft. Lee, NJ or Raleigh, NC office Tuesdays and Thursdays

Preferred

Direct Mail/Print campaign experience strongly preferred

Prior work experience in consumer health, financial services, insurance, or other regulated sectors preferred

Benefits

Health and Welfare Benefits: Medical (including prescription coverage), Dental, Vision, Health Savings Account, Health Care and Dependent Care Flexible Spending Accounts, Group Accident, Group Critical Illness, Life Insurance, AD&D, Group Legal, Identify Theft Protection, Wellbeing Program and Work/Life Resources (including Employee Assistance Program)

Leave Benefits: Paid Holidays, Annual Paid Time Off (includes state/local paid leave where required), Short-Term Disability, Long-Term Disability, Other Leaves (e.g., Bereavement, FMLA, ADA, Jury Duty, Military Leave, and Parental and Adoption Leave)

Retirement Benefits: Savings Plan with annual nonelective company contribution.