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Hampton Products · 3 months ago

Director of Brand and Strategy & Experience

Foothill Ranch, CA

Full-time

Onsite

Director/Executive

$125K/yr - $150K/yr

10+ years exp

Hampton Products is a privately-owned consumer products designer and marketer located in south Orange County, CA. They are seeking a Director of Brand Strategy and Experience to lead their Creative Services Team in enhancing brand health and market perception through effective creative design strategies across various marketing touchpoints.

AutomotiveConsumer GoodsE-CommerceHardwareLogisticsManufacturingRetail

Responsibilities

Build equity across multiple brands, managing brand architecture and leading positioning exercises to determine and increase market relevance across all consumer touchpoints

Own and lead the creative vision and ensure consistent brand identity across all channels and consumer communications vehicles, including, but not limited to retail packaging, digital media, trade show design, marketing collateral and marketing branding

Create a vision for future consumer expectations, omnichannel brand experience, and innovation in storytelling

Provide ultimate brand/market recommendations to senior leadership, contributing to strategic planning

Present to C-suite, partner in brand strategy with executives, and advocate for creative in company growth conversations

Translate marketing briefs into creative solutions that drive business results

Identify and implement technology, tools and systems to increase team speed, collaboration and output

Closely collaborate with Marketing, Sales, eCommerce, and other disciplines to ensure creative alignment with business goals

Create and maintain brand standards to ensure consistency across the board

Review and approve all creative output to ensure it meets brand standards and project objectives

Act as a senior advisor to executive leadership, translating brand and creative strategy into business growth opportunities

Partner with marketing and analytics to measure creative impact on brand awareness, engagement, and conversion, ensuring creative excellence delivers business outcomes

Champion innovation in design, storytelling, and digital engagement to future-proof the brand experience and maintain category leadership

Oversee brand consistency and differentiation across multiple brands, balancing shared standards with unique market positioning

Lead and inspire the multi-disciplinary creative team to deliver best-in-class visual communication

Create systems to measure creative impact on awareness, engagement, or conversion along with ways to improve year over year

Qualification

Brand strategyCreative leadershipDesign skillsPackaging designDigital mediaTrade show designWeb designAI utilizationBilingualInterpersonal skillsProblem solving

Required

Bachelor's degree (B. A.) in design/art from a four-year college or university and no less than 10 years of progressive consumer marketing/design experience; or equivalent combination of education and experience in durable or consumer goods industry

Exceptional design skills with a strong portfolio spanning retail packaging, digital, marketing collateral and branding that demonstrate creative strategy, storytelling and multi-channel execution

Expert knowledge of packaging design and structural design and construction

Ability to lead, mentor, adapt and excel in a fast-paced environment

Strong understanding of how to balance creative excellence with speed and scalability

Strong interpersonal and leadership skills to align creative to marketing goals and present the creative process and artwork

Creative Leadership and solution based, problem solving thinking

Experience planning and creating Trade Show Booths

Expert knowledge of pre-press and printing processes

Expert knowledge of web design, user interface design, and web development processes, as well as video equipment, production techniques, editing software, and video formats

Proven experience leveraging AI to achieve desired/improved results