GoodPower · 3 months ago
Help us build a better economy that works for everyoneDirector of Performance Marketing, Growth
United States
Full-time
Remote
Mid, Senior Level
$100K/yr - $110K/yr
7+ years expAction for the Climate Emergency is committed to unlocking the economic potential of the energy transition, focusing on affordable energy, job creation, and climate advocacy. The Director of Performance Marketing will advance the organization’s growth through the management of paid advertising campaigns aimed at promoting climate education, voter engagement, and the decarbonized economy.
AdviceEducationNon Profit
Responsibilities
Design, launch, and manage digital and traditional advertising campaigns across multiple platforms (Meta, Google Ads, YouTube, X, LinkedIn, Reddit, Twitch, audio, programmatic DSPs, and terrestrial media)
Develop budgets and paid media plans; monitor performance to ensure delivery of key metrics
Manage audiences, targeting, creative assets, and tracking systems to optimize performance
Write and refine ad copy; collaborate with vendors and staff to produce engaging creatives
Build and optimize action pages to drive list growth, conversions, and lower cost-per-lead
Leverage retargeting and segmentation to increase retention and campaign effectiveness
Implement new tracking and reporting methods to enhance performance insights
Partner with program and campaign teams to align advertising with organizational priorities (e.g., voter registration, siting & permitting, clean energy acceleration, IRA defense, workforce development, and white-label initiatives)
Support the development team with funder collateral, including campaign impact reports and presentations
Coordinate with communications and compliance teams to ensure proper C3/C4 activity reporting
Monitor and analyze KPIs; provide actionable recommendations for optimization
Research and test innovative strategies to expand reach, engagement, and efficiency
Stay current on audience sentiment, platform innovations, and industry trends
Provide training and support to staff on digital tools and campaign strategies
Expand organizational use of digital tools (e.g., Engaging Networks, Monday.com, SEMcasting)
Identify new opportunities in both digital and traditional ad spaces to advance GoodPower’s mission
Qualification
Required
7+ years of experience in digital marketing, advertising, or media buying file
Track record building, managing, and evaluating paid advertising campaigns within paid social, paid search, and traditional advertising avenues
Strong expertise in paid social and paid search; familiarity with DSPs (e.g., The Trade Desk, StackAdapt, DSPolitical)
Demonstrated ability to analyze performance data, optimize campaigns, and communicate results clearly
Experience with event tracking (e.g., Google Tag Manager, Meta Pixel)
Excellent written and verbal communication skills, including copywriting for digital campaigns
Strong organizational and project management skills; ability to work independently and meet deadlines
Self-starter with strong organizational skills and creativity
Proficiency with Excel/Google Sheets for reporting and analysis
Preferred
Experience with funder reporting, donor stewardship, or presenting campaign impact to external stakeholders
Familiarity with digital engagement tools (e.g., Engaging Networks, Monday.com, SEMcasting)
People management experience (leading teams or contractors)
Graphic design skills (e.g., Canva, Adobe Suite)
Experience working in advocacy, nonprofit, or political campaign environments
Benefits
Medical
Dental
Vision
403b retirement savings plan
Vacation
Sabbatical
Paid Parental Leave
2 Floating Holidays
2 Community Service Floating Holidays
Sick time
Two weeks of full-staff time off (July 4 week and Christmas-New Years week)
13 observed holidays
Company
GoodPower
GoodPower empowers humanity to accelerate the global transition to a decarbonized economy—one that works for everyone and not just the lucky few.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Daniel Esposito
Associate Director for Creator Partnerships
Maayan Cohen
National Director of Partnerships and Youth Leadership
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